Communicating in a Crisis Webinar Series
A series of free weekly webinars explaining how to successfully market your organisation during a crisis and beyond.
How is your organisation responding to the COVID-19 crisis?
- Are you feeling overwhelmed and planning to just ride it out as best you can?
- Or are you being proactive and finding new ways to service customers and communicate with them?
Whatever situation your organisation is in, it’s more important than ever that you communicate appropriately with clients and potential customers. What you do and say today, this week, this month will be remembered. Those who fail to communicate will be in crisis far longer after the pandemic is over.
Our free weekly webinars can help
However, in times of crisis, it’s hard to know how to get your message across, to strike the right tone and strengthen rather than undermine your brand. In recent weeks, we’ve all been exposed to misdirected messages that are at best irrelevant and at worst, distasteful at a time when so many are suffering.
This webinar can help. The first in a series of free weekly webinars, each session will include a Q&A as well as offering free marketing support and guidance on a variety of marketing topics as we work through this crisis together.
Why is it important to keep communicating?
At the moment budgets are tight and customers are cautious in many industries and organisations. However, it’s important to remember that the time of crisis will pass, so hold your nerve and keep marketing. Your customers and potential customers need to know you are still there, that you can still solve their problems, that you are still thinking of them. So that your company is the first one they think of when the crisis passes and they are ready to spend money again.
Past and future topics
25th March 2020 – Communicating in a crisis and beyond
1st April 2020 – Knowing your target market – with guest Julie Futcher from The Sales Manager
8th April 2020 – Managing your online reputation – with guest Laura-Anne Williams from Get Social
15th April 2020 – Getting insight from your data
22nd April 2020 – Managing a consistent brand experience online with guest Marie-Louise O’Neill from Lovely Evolution
29th April 2020 – Email marketing with guest Mark Coster of Pixooma
6th May 2020 – Linkedin optimisation
13th May 2020 – Holiday (yes that’s right ‘holiday’, at home, but still a holiday)
20th May 2020 – PR and finding your story with Helen Campbell from The Ideal Marketing Company
27th May 2020 – Managing customer journeys and increasing conversions
3rd June 2020 – Writing for your audience with Natalie Trembecki of Writer for You
10th June 2020 – TBD
17th June 2020 – TBD
Want to be a future guest or suggest a future topic? Email [email protected]