Run time: 54 seconds
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Does your website bring your marketing together?
Your website could feature heavily at different points of your marketing funnel but awareness of the function that it does or could serve for you is key. It could be:
- The starting point where somebody reads a blog post after searching for some information on the internet.
- Where they sign up to an email marketing list or follow your social media links and follow you there.
- The place that they return to after clicking on links in your email or social media.
- Where they read about your products and services and make that initial enquiry.
- Where they buy your products and services.
- Where they fill out a review form or find out about a referral or affiliate scheme helping to build loyalty.
So is your website the backbone of your marketing or are there some missed opportunities?
We’ve got a video on different functions of websites if you want some bonus material.
Next week is a new month and we’ll be dealing with Market Positioning.
Resources
What function does your website serve?
Webinar
What is a marketing funnel and why do you need one?
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