Run time: 53 seconds
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What are psychographics and how can they help you target your customers better?
Psychographics dive into the psychological side of consumer behaviour, like their values, interests, lifestyles, and motivations. Motivations like:
- How do they feel, and how do they want to feel?
- What are their concerns and objections?
- What are their fears, wants, aspirations and frustrations?
By exploring psychographics, businesses can tailor their marketing to be more personal and impactful. That deeper understanding supports creating products and services that truly resonate with the audience’s lifestyle and values. It also helps craft messages that hit home with consumers’ emotions and interests, boosting engagement and loyalty.
Ultimately, psychographics let businesses go beyond the surface, helping them connect with customers on a deeper level. This connection attracts new customers and keeps existing ones happy by meeting their needs and desires.
However, there is more to consider when targeting your customers. Next week, we’ll introduce how to use behaviour as a way of customer targeting.
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