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Do you know the demographic and firmographic details needed to describe your audience?
Demographics cover the traits of a population and are a fantastic base for building an audience profile as they help define and sort audience segments.
Common demographic factors include age, gender, job, location, education, family status, lifestyle choices, and income.
When picking which demographics to focus on, prioritise what’s relevant. If age doesn’t matter, skip it, and instead consider factors like job or family status that might be more important.
You’ll want to look at different traits if you’re targeting businesses. Firmographics are like demographics but help you to define targets in the same way: consider traits like company size, industry, the key contact’s position, experience, education, and authority.
Once you’ve figured out what traits define your different audience profiles, you can investigate the channels and options for targeting them. As I said earlier, demographics are a great jumping-off point, but not the end of the road. Next week, we’ll dive into the different psychographic factors to keep in mind.
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