Run time: 58 seconds
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Could you use audience behaviour to target prospects?
Behavioural targeting is all about shaping your digital marketing strategies around what your audience does. By checking out data like browsing habits and purchase history, you can create personalised experiences that really click with potential customers, upping engagement and conversion rates by making your content more relevant.
You could implement behavioural targeting via:
- Digital ads
- Email marketing or SMS
- Dynamic content on your website
Or a combination of these tools.
To identify opportunities for behavioural targeting, break down your audience based on what they do. For instance, if people tend to leave items in their shopping carts, try sending them a reminder or a discount. Reward your loyal visitors with exclusive perks to keep them coming back.
Behavioural targeting isn’t just great for boosting e-commerce sales; it also gives content marketing a lift. Get your audience to interact more with your brand by prompting them to subscribe to your newsletter after they’ve spent some time on your site or browsed through multiple pages.
Next week is a new month and we’ll dive into direct marketing techniques.
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