Run time: 52 seconds
Prefer to read this week’s Ideal Marketing Minute?
Do you know enough about your audience to target them?
This month, we’re diving into customer and prospect targeting, focusing on tailoring your marketing to fit your audience’s attributes. The key first step is getting a solid understanding of your audience groups, including:
- Demographics: age, gender, marital status, income, occupation and education level.
- Psychographics: values, interests, lifestyle choices, opinions, and overall personality traits.
- Behaviour patterns: is there something they do that marks them as a candidate?
By building detailed profiles and gaining deeper insights, you’ll be better equipped to connect with your ideal audience and leave a lasting impression with compelling messaging, all while keeping costs down.
If previous attempts at creating personas or avatars haven’t hit the mark, it might be due to a gap in understanding their mindset. Our Audience Analysis process is a handy tool for uncovering valuable information you already have about your audience. Get in touch if you want to know more.
Next week we’ll look more closely at some of your customer targeting options.
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
