https://youtu.be/U7yU-srGKws?si=f84JnHSr3YijHsh0 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Humans constantly seek solutions to everyday frustrations and strive to enhance their lives, often willing to pay well for quick fixes....
Customer targeting
Are you appealing to your customer ‘wants’? The role of wants in marketing messages.
https://youtu.be/oMsHoOoee08?si=kaFWxAvCn0ZjcJ5I Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you addressing your customers' wants? You might wonder how they differ from the aspirations we discussed last week. Well… 'Wants' are immediate...
What driver are you tapping into? How to know when appealing to customer aspirations will work.
https://youtu.be/rzv1o-A0zZk?si=3udUc6HYP6wav3ey Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? You've likely heard the advice to meet your customers where they are and engage with the conversations they're having in their minds. This month,...
Are you turning customers into fans or letting your efforts go to waste? Cultivating Customer Loyalty – The Final Step in the AIDA Model
https://youtu.be/M3v_SIDnQw8?si=WxR1vi_6ESEm0IEg Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning customers into fans or letting your efforts go to waste? The AIDA marketing model comprises four essential steps, but stopping...
Do you understand your audience and what they really value about you?
https://youtu.be/p2KGu1jwtaw?si=ATUVGzUNAhE0PjmQ Run time: 60 seconds Prefer to read this week's Ideal Marketing Minute? Do you understand your audience and what they really value about you? You've probably heard marketers tell you to sell the benefits of your...
Do you make your audience feel special with your content?
https://youtu.be/h3ghRwmyXaQ?si=sf0ggxgwAKDhimSJ Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Do you make your audience feel special with your content? Whether it's your prospects or your customers, you can use marketing technology and a few...
Are you playing the field or ready to commit to an audience?
https://youtu.be/IYstQKPziE4?si=WJJYl5xGtvVwVKUh Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Are you playing the field or ready to commit to an audience? February often highlights the ups and downs of relationships, so let's continue the...
Where can you find inspiration for your content marketing?
https://youtu.be/BE9J6jzfqy0?si=WrGzV0vFBZnyZ6hp Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Where can you find inspiration for your content marketing? If you're committed to creating more content and using these assets in your marketing,...
How could content marketing help your sales pipeline?
https://youtu.be/fYi5G24wnNQ?si=CwaprCa5eDT5fYCY Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? How does content marketing benefit your sales pipeline? In short, it increases the likelihood of warm and pre-qualified leads, reducing the need...
What channels or mediums are best for seasonal marketing?
https://youtu.be/aAcew7AgLBM?si=28wcuQRNu9lr8cJB Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? What channels or mediums are best for seasonal marketing? Well, just like any other time of the year, it depends on where your clients are, but...