It's the most wonderful time of the year again! And as always, the festive season calls for some traditional activities. For many people, baking a Christmas cake is a long-standing family tradition that brings joy and excitement to the Christmas season. But did you...
https://youtu.be/3foIBQmVYG8?si=5l_ehtaKpbkg3Hn- Run time: 46 seconds Prefer to read this week's Ideal Marketing Minute? How does your market position impact your marketing? Once you’ve picked a market position, you need to make sure all of your marketing reflects...
https://youtu.be/2dZHhI8YvTg Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Could you save time with your social media marketing efforts? If every month, you're posting new content social media and you're not reusing any of it, then you're...
https://youtu.be/wGvs1mUOIZw Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are you using the right marketing channels for your customers? Examples of marketing channels include social media, digital advertising, email marketing and websites....
https://youtu.be/lUwJhaMFkak Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the resources you need to achieve your marketing goals? When you were laying out your plan, it was probably based on assessing the best channels for you to...
https://youtu.be/7mp-3StRJeo Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? How will you tell if your marketing plan is successful? It's not as simple as ‘are we getting more leads and customers?’ because it can take a while for marketing...
https://youtu.be/5bfta8mcFXI Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Does your marketing plan support your business goals? This might seem like a really silly question after all if your marketing doesn't support your business then...
What is a marketing channel? Let’s get the basics out of the way, so that we’re all on the same page and know what we’re referring to: A marketing channel is a tool that helps companies distribute information about products and sell them to the target audience....
You've decided to work with a marketing agency and picked the right one for you. So now what? You will go through an onboarding process which will often involve: Meeting relevant members of the team, including your account or project manager. Creating a project plan,...
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
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