https://youtu.be/FR7OBp4dWmE?si=NI8x_EWCOT2_qARY Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? When should you use PR or Public Relations? This month, we're looking at the role that different marketing channels play in your marketing funnel....
Digital Marketing
What is omnichannel marketing and why should you care?
https://youtu.be/38_ISf3IbUs?si=QZrzgd8SXP2HY1P3 Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? What is omnichannel marketing and why should you care? Have you heard of omnichannel marketing? It's a customer-centric approach in which all...
How do you measure the seemingly immeasurable?
https://youtu.be/urrRHfVzXtI?si=cBko2XvRtdKx8a8P Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? How do you measure the seemingly immeasurable? With digital marketing, not all things can be measured with clicks and views. For example, your...
Are you using the right measurements for each marketing channel?
https://youtu.be/7YV7LAJrYMc Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you using the right measurements for each marketing channel? I'll summarise the main options, however, we have a post which provides a lot more information....
Are you ready to get personal with your messaging?
https://youtu.be/8pJPrZaY_Wg Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Are you ready to get personal with your messaging? Using technology, it's possible to make a message to many people, feel like a message to one person and really grab...
Do you have the ingredients you need for a great sales page?
https://youtu.be/NcM9CKLLAlw Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the ingredients you need for a great sales page? Writing a sales page means taking your audience on a journey where by the end of it, they're sure...
Are you engaging your ideal customer with your messaging?
https://youtu.be/Y2xiNufFUrc Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Do you engage your ideal audience with your messaging? If you're struggling to write content in any area of your marketing and get attention, it could be because you...
Does your marketing help people to know, like and trust you?
https://youtu.be/-7_MrEZ_gDk Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Does your marketing help people to know, like and trust you? You've probably heard that in order to buy from you somebody needs to know, like and trust you. So, does...
Are you losing website visitors before they can get to know you?
https://youtu.be/KmCuo99kJo8 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you losing website visitors before they get to know you? There's not much point in generating a lot of website traffic if those people leave immediately when they...
Webinar Replay – Switching to Google Analytics 4 (GA4): What you need to know
If you missed our webinar on the big switch over from Universal Google Analytics (UA) to Google Analytics 4 (GA4) then here is the replay. The deadline for switching over, is the 1st of July 2023 or you'll risk losing data. BUT this webinar isn't just relevant until...