Run time: 53 seconds
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When should you use PR or Public Relations?
This month, we’re looking at the role that different marketing channels play in your marketing funnel.
PR can be great for raising awareness and building exposure, as well as the elements you need to know, like, and trust a brand.
If when you think about PR, you think about articles and glossy magazines, think again, as any of the following activities could count as PR:
- Being nominated for an award
- Sponsoring a local event
- Working with an influencer
- Being interviewed on your subject area for local radio TV or press
- Holding an event
- Some social media campaigns
If you’re looking for a more comprehensive overview then check out our post on choosing the right marketing channels, which looks at the cost, the time and the good and bad factors for different marketing channels.
Next week we’ll be looking at email marketing.
Resources
Choosing the right marketing channels for your business
Webinar
What is a marketing funnel and why do you need one
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