https://youtu.be/Gve_a0eLn98?si=dNHYI1os4pwPmpDj Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? In a world full of sales pitches and ads, standing out means giving strategically before selling. Real connections happen when you offer value...
https://youtu.be/jDbXkC0YfsM?si=H4HWkHEnr5-_SSd9 Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with customers is a lot like dating. Before committing, people want to know who you are, what you stand for, and why they should...
https://youtu.be/mHTVTprvOoc?si=3YYr4FNL_j8jhsDG Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In a world overflowing with content, thanks to AI making it easier than ever to generate, it’s time to embrace the “less is more” approach. Long,...
https://youtu.be/gRqgWCLE-Fk?si=V21NlrwXcmwIZBb8 Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Are your email marketing campaigns reaching your audience? There is no point in writing a superb subject line and email content if the email...
https://youtu.be/FEMKKAqwM8Q?si=gdMgDt65Q4O-wV2L Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are your emails falling at the first hurdle? The email subject line is crucial for increasing open rates. Here are some insights from Mailchimp...
https://youtu.be/gXJkgHtnwRk?si=MXeXUKJTlULBNBuj Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? How much is too much when it comes to email marketing? If you're thinking about starting a new regular email, you'll need to decide the frequency...
https://youtu.be/TGv0Rho0Gbw?si=_Tke7SZ8g0309pAA Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Which email metrics should you focus on? While the important metrics may vary based on your specific email marketing objectives, the following are...
https://youtu.be/noOUGTgCM9Y?si=5vfM1__UcSrS7HLz Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Could segmentation make your email marketing efforts more effective? If you regularly send marketing emails, segmentation can boost engagement,...
Have you ever felt like you’ve sleepwalked into a purchase, created a habit or made a decision that is out of character for you? You may have just been ‘nudged’! Nudges are subtle cues or changes in the environment that influence consumer behaviour without restricting...
https://youtu.be/Tkxcx8_alLE?si=dUUDqIRJeCfH27tx Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Is anchoring working for you or against you? In this mini-series on Nudge Theory we're looking at anchoring this week and believe it or not, you...
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