Run time: 57 seconds
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Are your emails falling at the first hurdle?
The email subject line is crucial for increasing open rates. Here are some insights from Mailchimp research for crafting effective email subjects:
Be Concise: Aim for subject lines under 60 characters. Shorter lines often perform better, especially on mobile devices where there is less space.
Personalise: Occasionally include your contacts’ names, particularly for invitations, to add a personal touch.
Create Intrigue: Capture attention with announcements or urgency using words like “important” and “urgent.” While invitations boost interest, be cautious with reminders and “last chance” alerts, as they may negatively impact you.
Show Gratitude: Surprisingly, incorporating “thank you” in your subject lines can boost open rates.
Consider the Sender: Finally, consider additional elements your reader encounters before opening the email, such as whether it appears to be from an individual or a company and make sure you leverage preview text effectively to enhance its appeal.
Next week, we’ll explore strategies to improve email marketing delivery rates.
Resources
How to Write Catchy Email Subject Lines
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