https://youtu.be/vg5RAyRI2r8?si=Yp5CVEFa2GbM5cY1 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Is it ethical to use nudge theory in your marketing? Nudge theory preserves choice and promotes positive action, but who defines 'positive action'?...
https://youtu.be/csq0l7PyFqE?si=GaIQVnCq-Hiz-1Md Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Is scarcity the missing element in your marketing toolbox? We've all seen offers on limited-availability products that prompt quick purchases out...
https://youtu.be/Az5Il1U6iHo?si=3cl9moul-qyfgA8s Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Are you being nudged? Most likely, the answer is yes, many times a day, but you probably don’t even know! Nudge Theory is a behavioural science...
https://youtu.be/U7yU-srGKws?si=f84JnHSr3YijHsh0 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Humans constantly seek solutions to everyday frustrations and strive to enhance their lives, often willing to pay well for quick fixes....
https://youtu.be/oMsHoOoee08?si=kaFWxAvCn0ZjcJ5I Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you addressing your customers' wants? You might wonder how they differ from the aspirations we discussed last week. Well… 'Wants' are immediate...
https://youtu.be/rzv1o-A0zZk?si=3udUc6HYP6wav3ey Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? You've likely heard the advice to meet your customers where they are and engage with the conversations they're having in their minds. This month,...
https://youtu.be/M3v_SIDnQw8?si=WxR1vi_6ESEm0IEg Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning customers into fans or letting your efforts go to waste? The AIDA marketing model comprises four essential steps, but stopping...
https://youtu.be/xxbwgInFu0E?si=7g2EZ9KUF796KZ3U Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? So your customers want your product—job done, right? Not quite! People don’t buy everything they want, so here are some ways to encourage customers...
https://youtu.be/-8TijNgu1m8?si=6b27enEYLz_C1Bs8 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you effectively creating a desire for your product or service? The Desire phase of the AIDA marketing model is a critical juncture where we...
https://youtu.be/cOVEk2ttxiY?si=kYGtD7o3ZWKnd-Ei Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning views into engagement or losing prospects during the Interest phase of the AIDA marketing model? So, your prospects know about you....
If you like this, you'll love the Ideal Marketing Minute
