Social Media from The Ideal Marketing Company

Social media marketing – the stats about social media are remarkable, partly because even a decade ago it was given little consideration by ‘serious’ marketers. Facebook, for example, is used at least once a month by 73% of all adults who use the internet. LinkedIn has 400 million active users.  Even lesser known sites such as Feedly have millions of monthly users. Just because you don’t use social media doesn’t mean that your customers or your prospective customers do. In fact when working wit some of our clients we have been delighted at how well a social media has helped them with a launch event, with driving up business at quiet times and engaging with their client at quieter times.

Social media marketing

Perhaps the biggest problem of social media for businesses is:

1. Knowing which social media marketing platforms to focus on
2. Knowing what to post to generate the right attention
3. How to handle negative comments or feedback
4. Knowing how much time to spend on it
5. Finding the time to keep the various platforms up to date

The Ideal Marketing Company are able to help you to answer all of these social media marketing problems. There is no single answer, of course, as every company will have its own set of priorities, but as part of a planned marketing mix, social media (for some companies in particular) can be an extremely effective way of attracting new customers and generating leads.