Restaurant marketing and PR for Little Thai
The client: Thai restuarant in Market Harborough
Little Thai are a restaurant located in the heart of Market Harborough which provide a range of authentic Thai cuisine to eat in or take away. The restaurant also houses an upstairs function room for events and meetings.
The challenge: raise brand awareness on a budget
The restaurant marked the first time that the owner, had ran their own business. Focusing her efforts mainly on the organisation of the restaurant, the owner approached the Ideal Marketing Company to help raise Little Thai’s profile and publicise the launch.
On a low budget, The Ideal Marketing Company created an effective marketing strategy which targeted two segments – local residents and persons from surrounding areas.
.
The solution: a complete online and offline marketing plan
Our total efforts comprised of creating a website, logo design, social media, PR, vehicle advertising, and flyer design and distribution.
To attract local residents, positive word of mouth was generated through flyer distribution and PR published in local press. Maintenance of a newly created Facebook page provided followers with a regular stream of updates and posts as well as a port of call for questions and queries.
Vehicle advertising on a taxi firm ensured that the Little Thai brand would reach potential custom from surrounding villages and towns. And the newly designed website gave interested people a place to visit for more information about the restaurant.
The results: positive reviews and a boost in bookings
Our consistent encouragement for visitors to leave online reviews has resulted in many positive pieces of feedback for the restaurant on TripAdvisor and Facebook reviews. The reviews have a favourable impact on the reputation and perception of the Little Thai brand, inspiring people to visit.
Little Thai opened in October 2015 and is now an established restaurant in the town with bookings necessary during peak times. The restaurant’s popularity is growing month on month, meaning that The Ideal Marketing Company have effectively executed their low budget strategy.
