May 28, 2025 | Content Marketing, Marketing Strategy, Value, Webinars and Training
Are you struggling to connect with your customers and wondering why your marketing efforts aren’t hitting the mark? It’s time to fix that. The Value Webinar helps entrepreneurs and business owners to understand the critical role that ‘Value’ plays in their...
Dec 6, 2024 | Ideal Marketing Minute, News
As another busy working year draws to a close, it’s great to have the chance to rest and reflect before taking on the as-yet-unknown challenges of 2025. Whether we like it or not, 2024 will be remembered as the year AI went mainstream. As the technology evolves and...
Aug 30, 2024 | Branding, Content Marketing, Customer Targeting, Webinars and Training
Have you ever felt like you’ve sleepwalked into a purchase, created a habit or made a decision that is out of character for you? You may have just been ‘nudged’! Nudges are subtle cues or changes in the environment that influence consumer behaviour without restricting...
May 15, 2024 | AIDA, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 58 seconds Prefer to read this week’s Ideal Marketing Minute? Are you effectively creating a desire for your product or service? The Desire phase of the AIDA marketing model is a critical juncture where we convert ‘liking’ a product into a...
May 8, 2024 | AIDA, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 59 seconds Prefer to read this week’s Ideal Marketing Minute? Are you turning views into engagement or losing prospects during the Interest phase of the AIDA marketing model? So, your prospects know about you. Now, in the Interest phase, you need to...
