Apr 10, 2024 | Digital Marketing, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing planning, Marketing strategy
Run time: 60 seconds Prefer to read this week’s Ideal Marketing Minute? What market research options are available to you? Your first choice is between primary research, which you conduct yourself, and secondary research, which you purchase. For secondary...
Apr 4, 2024 | Customer targeting, Digital Marketing, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing planning, Marketing strategy
Run time: 60 seconds Prefer to read this week’s Ideal Marketing Minute? Do you understand your audience and what they really value about you? You’ve probably heard marketers tell you to sell the benefits of your product, not its features. Well, even a...
Mar 28, 2024 | Content marketing, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing planning, Marketing strategy
Run time: 53 seconds Prefer to read this week’s Ideal Marketing Minute? Are you making the most of your Microsoft Clarity account? If you’re unsure about installing Microsoft Clarity or want to maximise it after last week’s video, here are some key...
Mar 22, 2024 | Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing planning, Marketing strategy
Run time: 45 seconds Prefer to read this week’s Ideal Marketing Minute? Do you have ‘Clarity’ about how people are using your website? While I’d be shocked if you hadn’t heard of Google Analytics, there are other useful, free tools like...
Mar 15, 2024 | Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing planning, Marketing strategy
Run time: 57 seconds Prefer to read this week’s Ideal Marketing Minute? Do you know how to use each marketing measurement tool? While there’s overlap, marketing measurement tools usually concentrate on specific feedback areas. Knowing where to look for...