News
The latest news from the Ideal Marketing Company
Communicating in a crisis webinar replay – week 2 – knowing your target market
Week 2 delves into understanding your customers better so that you can generate a better marketing plan, sales plan and engage with them best during the COVID19 crisis with guest contributor Julie Futcher from The Sales Manager. Register for future webinars in the...
Ideal’s co-founder Helen and team shortlisted for Harborough business award
We’re pleased to announce that we have been shortlisted for an award in the Harborough District Business Awards, which will take place on Friday 6th March at The Three Swans in Market Harborough. The Ideal Marketing Company and our co-founder Helen Campbell made the...
A brand is for life, not just for Christmas – (the true tale of a £100 festive advert)
Earlier this month, we saw the greatly anticipated influx of Christmas adverts broadcast to our screens. As typical of the last year or so, there were mixed reviews of and reactions to usual contenders. But, this year (2020) there was a newcomer on the scene. First...
Ideal Marketing’s former MD honoured at 2019 Santa Run
The Ideal Marketing Company’s founder and former MD Alastair Campbell who died in June 2019 was commemorated for his contribution to the local community at this year’s Santa Fun Run on 8th December. The inaugural Alastair Campbell Award was set up by Race Harborough...