This month Ideal Marketing Company owner and MD Jess Shailes was pleased to give out the second Alastair Campbell Marketing Award. Jess set up the award in 2020 in memory of The Ideal Marketing Company’s founder Alastair Campbell.
Alastair ran the company from 2003 until a heart attack in 2017 left him with a brain injury before his death in 2019.
Nurturing the marketing talent of tomorrow
The winner of the 2021 award is third year Fashion Buying with Marketing student Rosie Haymes, whose prize includes the opportunity to do work experience at the Ideal Marketing Company and a subscription to an industry publication of her choice.
Each year entrants are challenged to submit a real-world marketing plan for a company of their choice to be judged by current Ideal Marketing Company owner and MD Jess Shailes. The criteria used for assessing the plans includes professionalism, viability of practical implementation, evidence of referencing a client’s specific objectives and the inclusion of realistic measurements and timelines.
Explaining why she chose Rosie as the winner Jess explains, “When judging the entries, I always consider how a potential client would respond in the real world to the presentations. I was impressed by the standard of all the finalists’ entries, but Rosie’s really stood out for its credibility and attention to detail. Not only did she show initiative in really getting to know the brand with interviews and visits, Rosie demonstrated highly effective competitor analysis. Also, her strategy included careful and feasible consideration of the cost of the marketing strategy she proposed. All in all, I agreed wholeheartedly with all the strategies Rosie put forward.”
Continuing a legacy of mentorship
Jess explains why she decided to set up the award commemorating the inspiring boss who nurtured her talent as a young marketer and promoted her to the level of Head of Digital Marketing. “Alastair was a motivational leader with a great enthusiasm for supporting young marketers including myself. His ethos of nurturing marketing talent is something I hope to continue as a way of paying forward the support I was lucky enough to receive from my inspirational mentor.”
Collaborating for success
Kaye Herriott, Senior Lecturer in Fashion Buying with Marketing at DMU continues to find this collaboration with Ideal Marketing rewarding saying: “I’m delighted with Rosie’s achievement and by the high standard of all the students’ entries. As everyone knows, this has been an incredibly challenging year in the higher education sector, so it is wonderful to see Rosie and her fellow students applying the expertise gained on the course to the real world.”
Commenting on her win, Rosie Haymes says, “I was surprised to be nominated for the award and shocked to win because everyone’s submissions were so strong. I’m very grateful to have my work recognised by industry experts and I enjoyed coming up with a marketing plan to boost an existing fashion brand.”
Marketing that makes a difference
18 years on, The Ideal Marketing Company continues as a thriving full-service marketing agency that combines traditional marketing with the latest developments in digital marketing. To find out how the team can help you grow your business with a bespoke and results-driven marketing strategy please call 01858 44 55 43 or fill in our contact form.
Louise is an experienced and versatile copywriter whose passion is bringing any subject to life through the written word. She thrives on using her imaginative approach to identify and implement exciting PR opportunities for clients. A career spent coming up with creative content for tight deadlines in consumer magazine journalism and PR means Louise doesn’t know the meaning of the term ‘writer’s block!’