Posts by Louise Smith
Louise is an experienced and versatile copywriter and content marketer whose passion is bringing any subject to life through the written word. She also thrives on using her imaginative approach to identify and implement exciting PR opportunities for clients. A career spent coming up with creative ideas and content to tight deadlines in consumer magazine journalism, PR and copywriting means Louise doesn’t know the meaning of the term ‘writer’s block!’
Feb 6, 2019 | Blogging, SEO
Blogging is brilliant for your business. Once your website is set up, it’s a free and effective way to engage your customers with offers, news, tips, opinions and more. Not only that, regularly adding relevant, good quality content to your website in the form of blogs...
Nov 12, 2018 | Branding, Content marketing
Getting your website right is crucial if you want to attract visitors and ultimately customers. Your design and logo are the first thing that people notice when they click on your landing page, but don’t forget that the words you use are also a key part of your...
Sep 27, 2018 | Branding, Social media
The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...
Jun 25, 2018 | Content marketing
With recent statistics showing that 70% of consumers would rather find out about a company through an article as opposed to an advert, businesses can no longer ignore content marketing. The good news is that although it’s a powerful strategy, content marketing doesn’t...
Jun 25, 2018 | Content marketing, Editorial, Email marketing
At the Ideal Marketing Company, we always recommend you use a professional copywriter for web content, direct mail, press releases and other important business communications. However, this may not always be possible, for example if you urgently need to update your...
