<p class="et_pb_member_position">Louise is an experienced and versatile copywriter whose passion is bringing any subject to life through the written word. She thrives on using her imaginative approach to identify and implement exciting PR opportunities for clients. A career spent coming up with creative content for tight deadlines in consumer magazine journalism and PR means Louise doesn’t know the meaning of the term ‘writer’s block!’</p>
In 2021, The Ideal Marketing Company is a remote-based business with clients based as far away as Canada. However, this doesn’t stop us from remaining firmly rooted in our local community in terms of both our client base and the good causes we like to support in...
Building on customer personas Our last post left off at the stage of using avatars or customer personas to understand your target audience’s demographics and professional attributes. Once you have completed this important stage, the next step is to engage with these...
Do you know who your competitors are? This may seem like a silly question; after all, if you are a high street estate agency, clearly your competitors are the other estate agents located on your town’s high street. However, while this is true, for most businesses...
This month Ideal Marketing Company owner and MD Jess Shailes was pleased to give out the second Alastair Campbell Marketing Award. Jess set up the award in 2020 in memory of The Ideal Marketing Company’s founder Alastair Campbell. Alastair ran the company from 2003...
The first step in any successful marketing strategy is understanding your true value to customers, then developing that valuable insight into customer personas so you can pinpoint the people you need to target. To find out more about the thinking behind this, read our...
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