Posts by Louise Smith
Louise is an experienced and versatile copywriter and content marketer whose passion is bringing any subject to life through the written word. She also thrives on using her imaginative approach to identify and implement exciting PR opportunities for clients. A career spent coming up with creative ideas and content to tight deadlines in consumer magazine journalism, PR and copywriting means Louise doesn’t know the meaning of the term ‘writer’s block!’
Nov 11, 2019 | News, Training and seminars
On November 6th, the Ideal Marketing Company joined forces with De Montfort University to run a marketing workshop for over 40 delegates from organisations across the East Midlands at the annual Leicester Business Festival. Ideal’s MD Jess Shailes was joined by Zakera...
Oct 18, 2019 | Blogging, Editorial, Marketing, PR
It’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected industry website. However, just as with all aspects of marketing, when time is short and budgets are tight,...
Aug 12, 2019 | Blogging, Content marketing, PR
He’s rarely out of the headlines, but Tory MP Jacob Rees Mogg’s most recent reason for causing controversy had nothing to do with politics and everything to do with grammar, punctuation and use of language. On being appointed Leader of the House of Commons, the...
Feb 6, 2019 | Blogging, SEO
Blogging is brilliant for your business. Once your website is set up, it’s a free and effective way to engage your customers with offers, news, tips, opinions and more. Not only that, regularly adding relevant, good quality content to your website in the form of blogs...
Nov 12, 2018 | Branding, Content marketing
Getting your website right is crucial if you want to attract visitors and ultimately customers. Your design and logo are the first thing that people notice when they click on your landing page, but don’t forget that the words you use are also a key part of your...
