Posts by Louise Smith

<p class="et_pb_member_position">Louise is an experienced and versatile copywriter whose passion is bringing any subject to life through the written word. She thrives on using her imaginative approach to identify and implement exciting PR opportunities for clients. A career spent coming up with creative content for tight deadlines in consumer magazine journalism and PR means Louise doesn’t know the meaning of the term ‘writer’s block!’</p>

Why small businesses need marketing

Why small businesses need marketing

Whether your business is flying high, or you are struggling to find your feet in a crowded market, running a small business takes time, energy and commitment. When tackling the never-ending to-do list, marketing is often an area that never seems to get addressed, due...
Memorial marketing award given to De Montfort University student

Memorial marketing award given to De Montfort University student

This month Ideal Marketing Company owner and MD Jess Shailes was pleased to give out the second Alastair Campbell Marketing Award. Jess set up the award in 2020 in memory of The Ideal Marketing Company’s founder Alastair Campbell. Alastair ran the company from 2003...