Posts by Louise Smith

Louise is an experienced and versatile copywriter and content marketer whose passion is bringing any subject to life through the written word. She also thrives on using her imaginative approach to identify and implement exciting PR opportunities for clients. A career spent coming up with creative ideas and content to tight deadlines in consumer magazine journalism, PR and copywriting means Louise doesn’t know the meaning of the term ‘writer’s block!’

5 easy ways to make blogging for your business a habit

5 easy ways to make blogging for your business a habit

Blogging is brilliant for your business. Once your website is set up, it’s a free and effective way to engage your customers with offers, news, tips, opinions and more. Not only that, regularly adding relevant, good quality content to your website in the form of blogs...
What is influencer marketing?

What is influencer marketing?

The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...
How content marketing can help your small business

How content marketing can help your small business

With recent statistics showing that 70% of consumers would rather find out about a company through an article as opposed to an advert, businesses can no longer ignore content marketing. The good news is that although it’s a powerful strategy, content marketing doesn’t...
Achieve apostrophe expertise

Achieve apostrophe expertise

At the Ideal Marketing Company, we always recommend you use a professional copywriter for web content, direct mail, press releases and other important business communications. However, this may not always be possible, for example if you urgently need to update your...

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