The Ideal Marketing Company’s MD and Head of Digital Marketing is among several business leaders who will be delivering seminars at the national Marketing in Construction Summit in London on February 7th at The Building Centre in London’s West End. The event is organised by UK Construction Week, the UK’s largest built environment trade show and is designed to empower construction companies to build their brand and promote best practice within their industry.

Jess’s seminar on ‘How to Measure Marketing Success with Google Analytics’ is aimed at business owners, managers and marketers with a remit for marketing in different areas of the construction industry.

Constructing an efficient reporting system

Jess’s seminar will explain proven strategies that enable organisations involved in construction to interpret, measure and demonstrate the value of digital marketing activity in order to help their business grow. She will cover a range of areas around business goals, KPIs and optimising Google Analytics in order for attendees to leave with tried and tested methods of measuring and demonstrating marketing success.

“The Marketing in Construction Summit is a great opportunity to share ways to interpret and manipulate data using free, widely-used tools,” says Jess. “Learning tangible ways to measure digital marketing success is a particularly useful skill within the construction industry where marketing professionals are often under intense pressure to provide proof of the value of marketing activities they engage in.”

Proving the value of digital marketing

Anyone who works in marketing knows that an expertly planned and researched marketing strategy is crucial to the success of a business. However, without tangible proof of the worth of a marketing plan, it can be difficult for marketing professionals in any industry to persuade their board to give them the necessary backing and budget in order to do their job properly. Jess’s seminar will empower marketeers in the construction world to solve this problem by equipping them with the tools they need to demonstrate how their strategies are helping their business generate more enquires, convert more sales and ultimately retain more customers.

Need a digital marketing strategy for your business?

Here at the Ideal Marketing Company, Jess heads a talented team who work on digital marketing projects across a wide range of industries. In the decade that Jess has specialised in digital marketing, she has seen it grow from an experimental tool that only a few people knew about to an increasingly popular key marketing tool for businesses both large and small.

Find out how the Ideal Marketing Company can help you today

If you would like to attend the Marketing in Construction Summit, tickets are £199 plus VAT, but you can use the code SPEAK149 to receive a £50 discount. To book and find out full details of the summit, please click here http://bit.ly/MarketinginConstruction.

Equally if you are a business who would like to find out more about how digital marketing can help your business grow in 2019, please call Jess on 01858 44 55 43 or email [email protected] to find out more.

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