Run time: 57 seconds
Prefer to read this week’s Ideal Marketing Minute?
Do you have a leaky marketing funnel?
April is a month with new growth all around us, so our theme for the month is growth, but we’ll begin by looking at your marketing funnel; after all, there’s no point putting anything new in a funnel that leaks. So to do you’re going to need to map out every part of the customer journey that someone might take, and the AIDA marketing model is a really helpful way to do this.
For example:
AWARENESS: are there enough marketing activities for people to become aware of your company?
INTEREST: if someone is interested in learning more about your products and services, are there enough bits of information guides and videos to help them do that?
Is there enough to help them build an emotional connection and DESIRE to work with you and to understand that your values align with theirs?
And when they’re ready to take ACTION, is there an easy way for them to move forward with minimal risk?
Every company’s journey will be different, so if you get stuck, you can take our marketing funnel assessment to pinpoint any issues.
Next week we’ll be addressing if you’re asking too much too soon.
Resource links
Take the Marketing Funnel Assessment and find out where you have leaks
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
