https://youtu.be/pKUZ0siOu6Q?si=QXvthn81WiBtOu16 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Does your website bring your marketing together? Your website could feature heavily at different points of your marketing funnel but awareness of...
Social media
Is your social media marketing working?
https://youtu.be/6IYfbP0xzAM?si=rfsuNMvbksHHDITI Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Is your social media marketing working? We often get this question when people are expecting brand new customers from their organic social media...
Are you using the right measurements for each marketing channel?
https://youtu.be/7YV7LAJrYMc Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you using the right measurements for each marketing channel? I'll summarise the main options, however, we have a post which provides a lot more information....
Do you measure the effectiveness of your messaging?
https://youtu.be/iYbencfmh5s Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Do you measure the effectiveness of your messaging? Even if you feel like you've infused what your ideal customer wants in your messaging, the same messaging won't...
Could you save time with your social media marketing efforts?
https://youtu.be/2dZHhI8YvTg Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Could you save time with your social media marketing efforts? If every month, you're posting new content social media and you're not reusing any of it, then you're...
Are you leveraging your content and maximising your time spent on marketing?
https://youtu.be/nqMnEucxUR4 Run time: circa 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you leveraging your content and maximising your time spent on marketing? What I mean by that is when you produce content, can it go out on multiple...
Hashtags are just for Twitter, aren’t they?
You're probably aware that hashtags have a key role on Twitter, but what about Facebook, LinkedIn, and Instagram? In this post, we'll discuss how and when you should use hashtags to organise and track topics in your social media and the best practices for each...
Do you measure what matters? How to pick the best marketing measurements.
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
Communicating in a Crisis – week 12 – Are you wasting your time on social media?
This week's webinar focuses on picking the right social media for you and making it work. It includes: Could you be wasting your time? How to tell Social media myths Picking your social media channel/s Content ideas and types Strategies for engagement Examples Anatomy...
Communicating in a crisis – week 7 – LinkedIn Optimisation
This week's webinar focuses on some Linkedin housekeeping - use this opportunity to: Optimise your Linkedin profile Optimise your company page Understand how to use each Understand how to improve your newsfeed Get a schedule for maintaining your Linkedin presence...