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Are you turning customers into fans or letting your efforts go to waste?
The AIDA marketing model comprises four essential steps, but stopping after securing the sale can harm your business. Retaining an existing customer is far easier and more cost-effective than acquiring a new one.
Moreover, you can leverage your existing customers to work on your behalf by recommending or referring you. Recommendations from friends and family yield significantly higher conversion rates than traditional marketing efforts.
How can you foster repeat business and generate recommendations?
Personalised Customer Experience: Use the data you have on customers to personalise marketing campaigns, product recommendations, and customer interactions.
Loyalty Programs: Offer reward programs with discounts, exclusive deals, or redeemable points.
Consistent Quality: Ensure your products or services consistently meet customer expectations. These incentives encourage customers to return instead of looking elsewhere.
Customer Feedback: Actively seek and act on customer feedback. Show you value their opinions by making improvements or turning positive reviews into marketing materials.
Next week – is a new month, and we’re looking at the driving forces that should dictate your customer messaging.
Resources
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Choosing the right marketing channels for your business
How to attract your ideal customers guide
This post is one of a series on the AIDA marketing model. View other posts in this series here.
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