Run time: 54 seconds
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Where can you find inspiration for your content marketing?
If you’re committed to creating more content and using these assets in your marketing, the good news is that you likely already have resources that can be tweaked to work. Consider referring to the AIDA marketing model, again:
- Use SEO research to drive the awareness stage – what questions are being asked concerning your product/service?
- Combine multiple blogs to create a downloadable guide or turn any presentation into a webinar at the interest stage.
- Look at the FAQs that salespeople get as a clue to your desire stage and create comparison tables.
- Consider how you can make your onboarding easier for your action stage. A simple ‘contact us’ can be too much of a barrier for some.
If you want to learn more, check out our webinar replay “What is a marketing funnel and why do you need one?” It’s a valuable resource to expand your knowledge.
Next week, we will explore the similarities between content marketing and dating.
Resources
Webinar replay – What is a marketing funnel and why do you need one?
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