Run time: 47 seconds
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Are you close to striking gold? Perhaps the breakthrough your business needs to soar is just a few insightful questions away.
Consider this:
- Are there related services or products your customers would eagerly purchase if only you offered them?
- Is there a premium they’d be willing to pay for an enhanced version of what you provide?
- Maybe one of your existing products or services would sell better if renamed or the benefits were better positioned?
- Would a particular industry or type of business value your service more and understand the value more, making it easier to sell with a higher margin?
- Imagine repackaging an existing offering in a novel way — a book, a course, or something scalable.
- Conversely, would there be a market willing to pay a premium for increased customisation or support?
Conducting market research is a great way to unearth hidden treasures, so consider what research you could do to unearth some added value.
As we enter a new month next week, we’ll revisit and delve deeper into the theme of customer journeys.
Resources
Are you feeling a little unloved? – asking for testimonials and case studies
How to identify your competitors
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