Marketing ideas for accountants. Marketing for accountant is different from marketing to many other sectors. Why? Because nobody chooses or switches accountants on a whim. It’s not a ‘fun’ purchase like going out for meal or buying new clothes.

marketing ideas for accountantsPeople take their time to switch accountants, only doing so when they are good and ready. So, why do they make – or at least investigate – the change?

It usually boils down to one of five reasons:

  • Their existing accountant is retiring.
  • Their existing accountant has done something that annoyed them / cost them money / got them into trouble.
  • They don’t have a great relationship with their existing accountant who doesn’t explain things properly or isn’t interested in returning calls.
  • They are looking for a better accountant who seems to understand their business better and can help them grow / improve cash flow / manage taxes better.
  • They feel that their accountant doesn’t fit them anymore. Their accountant is clearly too big / small for what they need and the possible price implications that this brings.

With all of these areas TRUST is a big factor and you won’t get far if people don’t trust you, your staff and your company.

Marketing ideas for accountants

So, bearing these five reasons in mind, what is the best way to market your business to appeal to people thinking about switching accountants? What do you need to do to create the right environment to win new accountancy clients?

Eight marketing ideas for accountants. Here are suggestions to grow your accountancy practice:

1. Create a database of contacts. Whether it’s from networking meetings or LinkedIn, you should be collecting all the names and email addresses that you can to build up your prospect database. Nurture it because this collection of names contains your warmest prospects. Use this data to stay in touch with people via email newsletters, tips and even offers.

2. Get your name in lights. Wherever possible, contribute articles to magazines, websites, online forums and other people’s newsletters. Get your opinions and expertise known in your locality or in your target industry.

3. Select your networking wisely. There are dozens of networking groups that you COULD attend, but some will work far better for you than others. Once you have decided which ones to attend, it’s just as important to work out your approach to these events to maximise the likelihood that people will bear you in mind as their accountant one day.

4. Speak like your customers. For most people, numbers are scary. Even many successful business owners try to avoid numbers if they can. However, if you can speak their language and show them how you can help them achieve their business goals, you are 70% there.

5. Decide on your company image. Many accountants don’t put too much thought into this, yet the brand that your company presents is in many ways just as important as the brand that a car or a retailer creates. You need to make it easy for your prospects to decide that they want to work with you, so a friendly / helpful / professional image (insert how you want your practice to be seen here) is really important in winning the right type of client for you.

6. Develop a website that works. If you want a website that actually brings in leads, then you need to think about how it looks, what it is saying and how well it is optimised for search engines. Without these aspects, it may well function as an online brochure (which is useful) – but it could be much more than that.

7. Select your social media wisely. Social media can be a great asset, but it can also be a huge time waster. Decide where your clients are likely to be and focus your efforts on that platform. Create the right message on the right platform and engagement will follow. If you don’t, you are talking to yourself.

8. Keep it co-ordinated. With all of this activity, it’s good to start the year with a plan and work out how much time to spend on each area. Furthermore, many of these areas can help to cross promote. For example, building up your LinkedIn contacts (7) can feed into your database (1) – and any articles that you create (2) can feed into both.

Have you found these marketing ideas for accountants useful? If you would like a free no-obligation marketing review of your accountancy practice, contact us today to arrange a meeting in person or over the phone. This is your opportunity to have your marketing strategy looked over by an independent marketing company.

The advice that you will receive will be entirely dependent on your business goals and objectives. Let us know what you want to achieve with your accountancy practice and we will tailor your advice accordingly.

For marketing advice specific to your business, get in touch and speak with a marketing specialist on 01858 374 170 or email info@idealmarketingcompany.com

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