Delegating Skills

When you first founded your company, in its early days, it was – and had to be – all about you. You were the one making all the calls.

Marketing delegating skillsWould the website be done without your say so? No way. Would anything be posted on your social media without your approval? Unlikely. Everything was created by and guided by you.

As time has passed, your company has grown and this may no longer be the case. Do you still need to see everything that goes out the door? Are you there checking through every email campaign that goes out? Do you have to look over every newsletter and blog post? Do you insist on being at every new business meeting or being shown every follow-up proposal?

If this sounds like you, then your company might have a problem – and that problem might be you.

Knowing when to step back

The truth is that you might be really good at some aspects of running your business. In fact, I’m sure that you are brilliant at some aspects of your business – that’s why your business has seen growth. But now it has grown, why are you trying to run everything else? It isn’t just you in the company these days.

As you have grown you have taken on new team members: business development people, a sales team and receptionist. You have paid for a whole new set of skills to come into the company, so use them.

It is now your job to set the standard and set expectations of what you are looking for within the company. If you have hired great people, or even hired ‘OK’ people and then made them better, let them get on with being good at what they do. Let them do their job – their specialist job that you pay them well for.

Similarly, if you work with an external specialist, let them do what you are paying them for. If you have a web design company and have explained clearly what you do and what your goals are, then it’s down to them to deliver on the brief. Don’t micro manage them – tweaking and changing every inch of the site.

After all, that’s what they do all day every day. Why would you know better than they do? If you have an email campaign, the results will speak for themselves. Either it will work and generate the results you want – or it won’t. But don’t fiddle around with the design or constantly send-off emails with suggestions to the company or person who has put it together. If that’s what they do for a living then the chances are that they will know more about it than you do.

What to do with your time

Part of the reason for taking on all these new people is to free up your time to do the things that you are uniquely good at. Are you good at writing proposals? Great! That can be one of the things that you do more of. Better still, why not train up somebody else on how to write proposals just like you do? They might even have some new and fresh ideas to bring to the party. Who knows, one day they might even do it better than you.

In your business, you don’t win any prizes for doing it all. It can be tempting to take on as much as possible so that you remain in control but delegating to those with skills is important for further growth. Your job is not to do everything or to stand behind everybody, looking at their screen and telling them what they are doing wrong. You are there to lead. To manage. To decide the future of the company.

Your marketing should be controlled by you – but not entirely created by you.  It should be about you being clear on what you want it to achieve. About creating a shared overall vision for the business – and then walking away from it and letting the team that you have carefully assembled get on with creating it.

If you try to do everything, all you will do is stunt the growth of your company and exhaust yourself.

Take command from a distance

There will be somebody out there better at doing these tasks than you are. Get them trained up or retained to carry out the work to free up your time to steer your recruitment business in profitable new directions.

If you need marketing support and want to delegate your marketing to an award-winning agency, get in touch with the Ideal Marketing Company today on 01858 374 170.

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