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In our 6th out of 12 episodes (could that really mean we’re half way through all this?!) we cover email marketing with guest email and design expert Mark Coster. Including: –

  • Email marketing as part of marketing strategy
  • What is the purpose of email marketing?
  • GDPR and handling data
  • Optimisation of mailchimp accounts
  • Organising your audience – groups, segments and tags
  • Design of your email – Getting signs ups

Sign up for future webinars in the series here: https://idealmarketingcompany.co.uk/crisis-communications

Past and future topics

25th March 2020 – Communicating in a crisis and beyond

1st April 2020 – Knowing your target market – with guest Julie Futcher from The Sales Manager

8th April 2020 – Managing your online reputation – with guest Laura-Anne Williams from Get Social

15th April 2020 – Getting insight from your data

22nd April 2020 – Managing a consistent brand experience online with guest Marie-Louise O’Neill from Lovely Evolution

29th April 2020 – Email marketing with guest Mark Coster of Pixooma

6th May 2020 – Linkedin optimisation

13th May 2020 – Holiday (yes that’s right ‘holiday’, at home, but still a holiday)

20th May 2020 – PR and finding your story with Helen Campbell from The Ideal Marketing Company

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