In our 6th out of 12 episodes (could that really mean we’re half way through all this?!) we cover email marketing with guest email and design expert Mark Coster. Including: –
- Email marketing as part of marketing strategy
- What is the purpose of email marketing?
- GDPR and handling data
- Optimisation of mailchimp accounts
- Organising your audience – groups, segments and tags
- Design of your email – Getting signs ups
Sign up for future webinars in the series here
Past and future topics
25th March 2020 – Communicating in a crisis and beyond
1st April 2020 – Knowing your target market – with guest Julie Futcher from The Sales Manager
8th April 2020 – Managing your online reputation – with guest Laura-Anne Williams from Get Social
15th April 2020 – Getting insight from your data
22nd April 2020 – Managing a consistent brand experience online with guest Marie-Louise O’Neill from Lovely Evolution
29th April 2020 – Email marketing with guest Mark Coster of Pixooma
6th May 2020 – Linkedin optimisation
13th May 2020 – Holiday (yes that’s right ‘holiday’, at home, but still a holiday)
20th May 2020 – PR and finding your story with Helen Campbell from The Ideal Marketing Company