It's no secret that website design is constantly evolving. What was once popular in web design may now be considered outdated, so if you want to keep up with the times, you'll need to make changes to your website design from time to time. Whilst sliding banners on...
Website design
6 reasons why your bounce rate is so high
Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
What to do if you’re not sure your website is working for you
Do any of these scenarios feel familiar? Your website has been around for a few years and you think its time for a refresh You’re not sure how your website stacks up against the competition Your website isn’t generating leads or sales You’re being charged for work on...
Client in the Spotlight: Lismark Office Products
Did you know that the average Brit spends close to 85,000 hours of their life at work? That’s quite a chunk of time but thankfully, Lismark Office Products work hard to make it more enjoyable by supplying offices across the country with unique, contemporary (and...
Are you getting the most from your Google Analytics account? 6 steps to optimise your data and provide meaningful reports
Google turned 20 recently, and while it is surprising to some that Google has been around for so long, I’d struggle to imagine going through a day without using one of its products. Most of these products are heavily relied upon, taken for granted and ‘free’. As a...
Estate agents: What your website design says about you
Here are a few important website design elements that estate agents should consider when designing their business' website. A picture says a thousand words While estate agents won’t likely scrimp on photos of the houses they are selling, it is important to remember...
Most executives aren’t confident in their digital skills
In an article published on East Midlands Business Link, figures from a 2018 Deloitte survey demonstrate that only 45 per cent of executives are ‘confident in their own digital skills and ability to lead their organisation in the digital economy’. With this is mind,...
Do estate agents still need websites?
Do estate agents still need websites now there are online real estate portals? Has the exponential growth of online real estate portals such as Rightmove, Zoopla and On the Market over the past few years spelled the demise of high street estate agents? Rightmove for...
Why should you have a mobile friendly website?
For many companies, the impression that their website makes is a big deal. Does it make them look slick and professional? Does it make them look trustworthy and friendly? Whatever impression you want to make on a potential client, look at HOW people are viewing your...
Could you be making these 3 simple mistakes with your website design?
Here at The Ideal Marketing Company, we have plenty of clients coming to us wanting a complete website update. Obviously we love to redesign and help to rebuild a brand, but did you know that a lot of the problems you have with the performance of your site can be...