Run time: 57 seconds
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Are you using the right marketing channels for your customers?
Examples of marketing channels include social media, digital advertising, email marketing and websites. We often find that a business is using a marketing channel because they always have done, or they feel a certain pressure to continue, rather than it’s the right fit for them and their customers.
Here are five factors to consider if you are going to carry out an assessment of your marketing channels.
- Are your customers or ideal audience actually using the channels you are using?
- Costs
- Resources
- Timeframe
- The stage of the marketing funnel your customer is at when they see your content
We have created a handy marketing channel comparison chart which you can review to make your life a little bit easier, if you would like to make your own assessment.
Just click on the links provided.
Next week is a new month where we’ll be preparing for New Growth!
Resource links
Choosing the right marketing channels for your business
Creating a marketing plan series of posts
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