Run time: 49 seconds
Prefer to read this week’s Ideal Marketing Minute?
Does your marketing plan support your business goals?
This might seem like a really silly question after all if your marketing doesn’t support your business then what’s the point? But you might be surprised how often there’s this disconnect between different departments, even if it’s just two people not speaking to each other, or maybe a marketing plan has been left to go out of date. If you’re not sure what structure to follow to make sure that you build a marketing plan that does support your business goals, then we’ve linked to a great post below that will take you through the structure step by step and give you examples of marketing that supports sales targets and business goals.
That’s it for this week’s marketing minute but next week we’re going to be talking about picking marketing measurements that then reflect those business goals, so make sure that you return for that.
Resource links
How to use business goals to drive your marketing plan
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
