Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing
The importance of creative projects in business

The importance of creative projects in business

Last night I watched Tim Minchin, the comedian and musician live. I've been following his work for years, and it didn't disappoint. But what I didn't realise until last week was that Tim had taken a ten year break from comedy, and this is his 'comeback tour'. Ten...

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Why small businesses need marketing

Why small businesses need marketing

Whether your business is flying high, or you are struggling to find your feet in a crowded market, running a small business takes time, energy and commitment. When tackling the never-ending to-do list, marketing is often an area that never seems to get addressed, due...

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Is your website up-to-date?

Is your website up-to-date?

I know it's usually spring that is synonymous with cleaning and sorting out, but I find with any change of season, I look around to find out what needs changing for the time ahead. At home, it's getting out the gloves, hats and the slow cooker; in business, it's...

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What do you want to change before 2022 arrives?

What do you want to change before 2022 arrives?

This summer we’ve gone through another change here at The Ideal Marketing Company, or to be more precise, I have. After the company went permanently remote in January this year, after learning we could comfortably work that way as a result of the pandemic, I got...

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How to identify your competitors

How to identify your competitors

Do you know who your competitors are? This may seem like a silly question; after all, if you are a high street estate agency, clearly your competitors are the other estate agents located on your town’s high street. However, while this is true, for most businesses...

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How to choose the right marketing agency

How to choose the right marketing agency

You’ve decided to tap into the flexibility and expertise of an agency to look after your marketing needs. Great decision – but the next step is to work out which agency is going to be best for you in terms of producing the tangible results for your business that this...

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Do you understand your value?

Do you understand your value?

Ideal Marketing Company MD Jess Shailes explains why knowing the value you provide to customers is the key to unlocking your business’s success in changing times. Are you confident about what your clients and customers really value in the service or product you...

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Should I outsource my marketing?

Should I outsource my marketing?

For most SME owners, identifying a need to focus on marketing swiftly leads to the in-house vs outsourcing debate. Even within the same industry, no two businesses are the same or employ people with identical skillsets. This means the type of marketing you need and...

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