Ideal Marketing Company Blog
The Ideal Marketing Company supports Leicestershire County Show
The Leicestershire County Show will return this year as an expanded event held over two days during the late summer bank holiday weekend (Saturday 26th and Sunday 27th August). We’re pleased to be working alongside the Leicestershire Agricultural Society to support...
read moreWe are hiring – a web developer
WordPress Developer As part of our ongoing expansion and development plans, we are looking for a WordPress developer to work on designing WordPress websites and take our designs and convert them into themes. This role includes development of new sites as well as...
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How to get your LinkedIn profile ahead of the competition
A LinkedIn profile isn’t just any old CV, it’s a place to showcase your company and yourself in the best way possible. LinkedIn has over half a billion users and there’s a lot of competition but this also means that there are many chances to meet new people and create...
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A guide to marketing strategy for recruitment agencies
Marketing strategies for recruitment agencies When it comes to growing your recruitment agency, where do you start? We know that time is a luxury for most recruitment agents, so have kept it simple when explaining the types of marketing strategy you should be...
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Are you ready to scale up or sell your business?
Deciding what to do next with your business can be a difficult decision. Running the company can be an all-consuming process, so planning for the longer term future can be difficult. It is for this reason that The Ideal Marketing Company has teamed up with Bray &...
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Eliminating yourself from the equation
Delegating Skills When you first founded your company, in its early days, it was – and had to be - all about you. You were the one making all the calls. Would the website be done without your say so? No way. Would anything be posted on your social media without your...
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Ideal Marketing Company earn Google Partner status
Great news - this week The Ideal Marketing Company has achieved Google Partner status! Don’t worry, we weren’t expecting you to fully understand what that means, it’s just quite a big deal for us. If you’re interested, let us explain just what Google Partner status...
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We made it to Paris!
All for LOROS Firstly, we’d like to thank everyone who donated to our recent fundraiser for LOROS. We have been overwhelmed by the amount of support received from family, friends and clients alike. You can all rest assured that the money you donated will be going to a...
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Examples of local PR from Ideal – your local marketing and PR agency
Marketing and PR As a marketing and PR agency, getting our clients on the front page of a national newspaper like The Times or in the pages of a glossy magazine like Vogue might sound great, but unless you have a really newsworthy story it’s pretty hard to achieve. ...
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Tips for a good local media news story from a Market Harborough marketing and PR agency
The local media can be a very powerful marketing tool. As a marketing and PR agency with many customers in the Market Harborough area, we have worked hard to develop good relationships with local media organisations such as the Harborough Mail, Active magazine and Hfm...
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PR and marketing tips – when is an article pitch better than a press release?
Many people think that as a marketing and PR company, if we want to get a client featured in the media we just write a press release about something interesting that has happened in the organisation. However, a press release isn’t always the best way to get your...
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How to optimise your Twitter profile
All social media profiles give you a chance to promote your business in the way that you want to be seen - you get to control all of the content, and you can make it as detailed or as vague as you like. However, many people and businesses forget to keep their...
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Saddle up, we’re cycling to Paris for charity!
You’ve probably heard about our website review fundraiser that is running throughout the whole of 2017. Well, in addition to that and our never-ending commitment to an important cause, we’ve set up a new fundraiser – this time it will test our physical skills - The...
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Marketing services for schools and academies
Marketing services for schools There was a time when schools were a division of the local authority. Any decisions, from photocopiers to supply staff were centrally controlled from a central budget. The opportunity to sell into a school was very limited. Even...
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Do people in Market Harborough use Twitter?
Twitter is a great social media platform for many reasons – you can keep up to date with local and worldwide news, share tips and advice and of course, keep in touch with your audiences. It is even the social media platform of choice for the President of the United...
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Content is important, even for musicians
Content marketing musicians In the past, regardless of if they were The Beatles or an underground band, creating content wasn’t at the top of a musician’s agenda. Their work process consisted of making an album, playing live shows and doing the promo with radio...
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How to win back customers
There is an old adage in business that it is more expensive to win a new customer than to retain an existing one. This isn’t to say that you shouldn’t try to attract new customers, it just shows that creating customer retention should receive as much effort as...
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Comprehensive website reviews for just £25 in support of LOROS
We’re pleased to announce that we are currently offering website reviews to raise money for LOROS hospice, a cause that we’ve been proud to support for many years. In return for a £25 donation, no matter the size of the company, nor the quality of website, our expert...
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