Ideal Marketing Company Blog

Preparing for an interview with the media

The big light news story over this weekend was undoubtedly the much-shared clip of Robert Kelly, South Korea expert being interviewed on the BBC. All is going well until his 2 young children rush into his home office during a live BBC news interview.  He does his best...

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Recruitment agencies – are you being found online?

As someone that has experience in hiring and firing, including the pressures of needing to recruit someone into a role in record time, I have worked with lots of recruitment agencies.  Some of them were recommended to me, others called me and pestered me until I gave...

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Further expansion at The Ideal Marketing Company

Due to further growth and demand for results driven marketing services across the UK, The Ideal Marketing Company has taken on another member of staff, to support its current marketing specialists. Kieran Delpech is the third new team member to join The Ideal...

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Do professional services firms really need digital marketing?

The Government’s UK Financial Centres of Excellence report (2016) describes professional services as a major contributor to growth and employment, with over 2 million people (making up 7 percent of the working population) working within professional services in the...

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Why leicester hotels need to focus on seo marketing

Google Trends shows that over the past 12 months, despite peaks and troughs throughout the year, February 2017 has seen the peak of popularity for people searching for ‘Hotels in Leicester’ online.  Hopefully, this is a trend set to continue and if trends from last...

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Marketing for architects: tips to help build your practice

In the UK less than 20 per cent of architects operate as a sole practitioner. More often than not, architects work in an architectural practice (around 60 per cent work this way). Furthermore, many of these practices have a small team. Due to time constraints, tight...

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2016’s most complained about adverts revealed

Every year, the Advertising Standards Authority (ASA) reveal the most complained about adverts for the year. In some ways, having an advert that causes debate and a degree of ‘uproar’ can be good for a business, if done in the right way. The best and most resonant TV...

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Ideal Marketing Company expands its team

As part of plans to grow in 2017, The Ideal Marketing Company has taken on two new members of staff in the New Year: Hannah Wellings and Chloe Press. Hannah, the new account manager, is a CIM qualified marketing professional who is bursting with ideas, initiatives and...

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Why should you have a mobile friendly website?

For many companies, the impression that their website makes is a big deal. Does it make them look slick and professional? Does it make them look trustworthy and friendly? Whatever impression you want to make on a potential client, look at HOW people are viewing your...

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What makes your company unique?

Watching the tribute shows to people that have passed away in 2016 – and there were plenty of iconic figures who are no longer with us – something struck me. The one thing that many of the people who passed away had in common was their unique qualities. Terry Wogan,...

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SEO mistakes that are harming your search ranking

When you’re trying to improve your SEO, there are plenty of books and websites rife with information to help you get to the top of Google. But because of the obscurity of Google’s algorithms, you may often find that some of this advice is conflicting. It isn’t...

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Ideal Marketing Company named as the best in the Midlands

We’re pleased to announce that we have beaten off region wide competition to be named as the best marketing company in the Midlands in the Small Business category at an annual business awards ceremony. As part of the 2016 Corporate Vision Awards, we have been awarded...

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Marketing ideas for accountants to help you win more clients

Marketing ideas for accountants. Marketing for accountant is different from marketing to many other sectors. Why? Because nobody chooses or switches accountants on a whim. It’s not a ‘fun’ purchase like going out for meal or buying new clothes. People take their time...

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