Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing

Outreach is not advertising, it’s a digital love letter

As Head of SEO and Digital Content at a digital marketing agency, I work with lots of companies that, quite rightly, expect me to help move them up the rankings in Google searches for keywords that are relevant to their products and services.  Outreach is, in my...

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A Basic Guide to SEO in Four Easy Steps

I’ve been working in SEO for almost a year now and the amount that I’ve learnt is phenomenal.  I didn’t realise that this one area of digital marketing was so vast, or how interesting I would find it to understand how SEO works and what to do to make it work well. ...

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How to create the best Meta Descriptions for your website

The meta description is one of the most important – and most effective – ways of getting a search engine user to visit your website. It’s your elevator pitch and it remains an important tool for the digital marketer. And yet so many companies neglect to pay them any...

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Data protection changes: to stay or to ICO

The Information Commissioner’s Office (ICO) produces advice for businesses about how to stay compliant with data protection law.  In light of current data protection requirements and the changes that are due to come into force shortly, our Head of Digital Marketing...

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Using customer care to grow a business

Quality customer care is often a sure fire way to aim for steady, predictable growth. Many business books will tell you about the importance of offering outstanding customer service but, in truth, most companies survive and make a good living by being barely adequate....

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34 ways to keep your customers happy

Encourage feedback at all stages so that you can discover what the customer is really thinking. Keep in touch. Most customers leave because of ‘perceived indifference’- that means that you didn’t necessarily do a bad job, it just means that you didn’t keep in touch...

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What is an SSL certificate and why do I need one?

An SSL (Secure Sockets Layer) certificate is the standard security technology for establishing an encrypted link between a web server and a browser. SSL certificates are more important now than ever before.  They are particularly important if a website visitor is...

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Choosing the right social media platform for your business

Despite popular belief, you don’t need to be on all social media platforms to promote your business. By just picking the platforms that work for your company and utilising all of the features they have to offer you could be making a bigger difference with just one...

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Grow your Instagram following with these 5 tips

Instagram is a fantastic social media platform for many companies. It can even be a business’s main source of income but, we know that gaining followers can be difficult, as with any social media platform. Here are a few tips on growing your Instagram following:  ...

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Are you using banned hashtags on Instagram?

Instagram is fantastic, I think we can all agree on that. It gives us so many opportunities to showcase our products, services and personalities online in a visual way. But, did you know that using just one banned hashtag in your Instagram post makes all of the other...

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Business Agenda is returning!

Following a rather quick couple of months off for summer, we’re getting back to business in September with one of Leicestershire’s largest business networking events. Put it in your diaries: The Business Agenda is returning on Tuesday 19th September and we’ve got a...

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How to get your LinkedIn profile ahead of the competition

A LinkedIn profile isn’t just any old CV, it’s a place to showcase your company and yourself in the best way possible. LinkedIn has over half a billion users and there’s a lot of competition but this also means that there are many chances to meet new people and create...

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A guide to marketing strategy for recruitment agencies

Marketing strategies for recruitment agencies When it comes to growing your recruitment agency, where do you start?  We know that time is a luxury for most recruitment agents, so have kept it simple when explaining the types of marketing strategy you should be...

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Are you ready to scale up or sell your business?

Deciding what to do next with your business can be a difficult decision. Running the company can be an all-consuming process, so planning for the longer term future can be difficult. It is for this reason that The Ideal Marketing Company has teamed up with Bray & Bray...

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Eliminating yourself from the equation

Delegating Skills When you first founded your company, in its early days, it was – and had to be - all about you. You were the one making all the calls. Would the website be done without your say so? No way. Would anything be posted on your social media without your...

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Ideal Marketing Company earn Google Partner status

Great news - this week The Ideal Marketing Company has achieved Google Partner status! Don’t worry, we weren’t expecting you to fully understand what that means, it’s just quite a big deal for us. If you’re interested, let us explain just what Google Partner status...

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