Ideal Marketing Company Insights
Expert views on the latest and greatest in digital marketing
Communicating in a crisis webinar replay – week 3 – managing your online reputation
Are you struggling to manage your reputation, respond to comments from competitors and build a positive feeling on social media? You're in luck, as this webinar covers 'Managing your reputation online' with Social Media Expert Laura-Anne Williams. We cover: Reviewing...
Communicating in a crisis webinar replay – week 2 – knowing your target market
Week 2 delves into understanding your customers better so that you can generate a better marketing plan, sales plan and engage with them best during the COVID19 crisis with guest contributor Julie Futcher from The Sales Manager. Register for future webinars in the...
Communicating in a crisis webinar replay – getting your message right
The first free seminar in the series will focus on what messages you should share, where and how, supported with practical examples. Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop....
Weekly webinars – Communicating in a crisis
The COVID-19 crisis has illustrated how poorly prepared most businesses are for a crisis. However, out of adversity comes opportunity and the chance to do something different - and possibly better. To help you navigate your way through the current crisis, The Ideal...
COVID-19 update from The Ideal Marketing Company
We are open for business Following guidance from the government, the team at The Ideal Marketing Company are now working remotely to ensure the health and safety of staff and customers. In every other way, it’s business as usual. As a client of Ideal Marketing, you...
Marketing Measurement Matters
It’s completely reasonable to expect a return on money that goes out of your business, especially when it’s not a cost of doing business or mandatory to the running of your business. That’s why we demonstrate results wherever we can to our clients, using regular...
Ideal’s co-founder Helen and team shortlisted for Harborough business award
The Ideal Marketing Company and our co-founder Helen Campbell made the final shortlist in the Outstanding Personal Achievement category in the awards, which aim to recognise businesses in the region for their achievements in a range of areas from green issues to community involvement.
2020 marketing workshops launched
Following a successful programme of marketing workshops in 2019, we’re pleased to announce a new schedule of seminars designed to help businesses grow in 2020 and beyond. The workshops cover key areas for any company’s marketing strategy, including: Creating and using...
The single most powerful tool when building a marketing strategy – or the role of Customer Personas
Do you get confused by all of your marketing options? Do you feel your website needs a refresh, you should be spending more time on Linkedin, and don’t even get started on your email newsletter and blog? You’re not alone – the most common theme we see with new clients...
Our top ten blog posts in 2019 – or what your website data COULD tell you
I'm writing at the end of the first week of 2020 and it's a been a big planning week for all of us at Ideal. A big part of our plans for 2020 involve reviewing what is already popular, doing more of what works and changing what doesn't. Our website has to play a big...
6 reasons why your bounce rate is so high in 2020
Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
A brand is for life, not just for Christmas – (the true tale of a £100 festive advert)
Earlier this month, we saw the greatly anticipated influx of Christmas adverts broadcast to our screens. As typical of the last year or so, there were mixed reviews of and reactions to usual contenders. But, this year (2020) there was a newcomer on the scene. First...
Ideal’s MD helps inspire disadvantaged young people
On December 11th, our MD Jess Shailes ran a careers workshop designed to help inspire young people who have not had the same access to education and career opportunities as many of their peers. The event was attended by ten young people aged between 16 and 24 years,...