Ideal Marketing Company Insights
Expert views on the latest and greatest in digital marketing
Communicating in a Crisis – week 12 – Are you wasting your time on social media?
This week's webinar focuses on picking the right social media for you and making it work. It includes: Could you be wasting your time? How to tell Social media myths Picking your social media channel/s Content ideas and types Strategies for engagement Examples Anatomy...
Communicating in a Crisis – week 11 – Writing for your audience
This week's webinar focuses on writing engaging copy for your audience It includes: The importance of good copy at this time Places where copywriting can make a difference Assessing the purpose of each How to use copy to represent your brand Tips to make your copy...
Communicating in a Crisis – week 10 – Building a marketing plan
This week's webinar focuses on how to understand and use customer journeys when planning your marketing. It includes: Goal setting, business planning and sales planning Market positioning Personas – get to know your target market How to plan out the activities...
Communicating in a Crisis – week 9 – Understanding and planning Customer Journeys
This week's webinar focuses on how to understand and use customer journeys when planning your marketing. It includes: An overview of Customer Journeys Instore, online, out of store Google’s ‘Zero Moment of Truth’ Mapping your customer to a customer journey Producing...
Communicating in a Crisis – week 8 – Using PR and finding your story
This week's webinar focuses on how to use PR and find your story ordinarily and during the COVID-19 outbreak. It includes: What is PR? Activities and Examples Is PR for me? Making the most of your PR Measurement matters Tips to make your PR wor Leveraging PR to feed...
Communicating in a crisis – week 7 – LinkedIn Optimisation
This week's webinar focuses on some Linkedin housekeeping - use this opportunity to: Optimise your Linkedin profile Optimise your company page Understand how to use each Understand how to improve your newsfeed Get a schedule for maintaining your Linkedin presence...
Keeping calm under pressure – our team’s tips
While we usually focus on marketing tips in this blog, in order to do our work we've had to adjust (along with the rest of the world) and find ways to find balance and space. After all, anxiety is the enemy of creativity, so we can't be our best professionally if...
Communicating in a crisis – week 6 – email marketing from set-up to send
In our 6th out of 12 episodes (could that really mean we're half way through all this?!) we cover email marketing with guest email and design expert Mark Coster. Including: - Email marketing as part of marketing strategy What is the purpose of email marketing? GDPR...
How to remove the ‘Hours or services may differ’ notice on your Google Business
Have you checked what your Google My Business Profile looks like at the moment? Google has automatically added a notice that 'hours or service may differ' which may make your customers question if the information on there is current. There are two things you can do to...
Guide to communicating in a crisis
Although we are all facing Covid-19 together, every company is facing a unique challenge in terms of what the crisis means for them individually. While some businesses such as cafes have had to close completely, others like local food shops have been forced to...
Communicating in a crisis – week 5 – managing a consistent brand experience online
This week we welcome brand expert and Canva Queen Marie-Louise O'Neill to discuss all things managing your brand online to provide constructive actions and resources to help you manage your brand at this time. The webinar includes: What is a brand? Why is it...
Communicating in a crisis webinar replay – Week 4 – getting insight from data
Do you struggle to demonstrate the value of your digital marketing activities to your managers, board, or even to yourself? Good marketing is crucial to the success of a business, but without proof that it’s good, it can be hard to get the budget or buy-in from your...
Communicating in a crisis webinar replay – week 3 – managing your online reputation
Are you struggling to manage your reputation, respond to comments from competitors and build a positive feeling on social media? You're in luck, as this webinar covers 'Managing your reputation online' with Social Media Expert Laura-Anne Williams. We cover: Reviewing...