Ideal Marketing Company Insights
Expert views on the latest and greatest in digital marketing
Ideal Marketing’s former MD honoured at 2019 Santa Run
The Ideal Marketing Company’s founder and former MD Alastair Campbell who died in June 2019 was commemorated for his contribution to the local community at this year’s Santa Fun Run on 8th December. The inaugural Alastair Campbell Award was set up by Race Harborough...
Leicester Business Festival hosts successful collaboration between the Ideal Marketing Company and De Montfort University
On November 6th, the Ideal Marketing Company joined forces with De Montfort University to run a marketing workshop for over 40 delegates from organisations across the East Midlands at the annual Leicester Business Festival. Ideal’s MD Jess Shailes was joined by Zakera...
What’s the difference between an article and a press release?
It’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected industry website. However, just as with all aspects of marketing, when time is short and budgets are tight,...
Free event at Leicester Business Festival explains how to create customer-focused marketing plans
Marketing is all about reaching the right audience with the right message in order to increase your return on investment. But although that may sound simple, it can be difficult to know where to start. That’s where our free marketing event at the Leicester Business...
What I learned at Brighton SEO September 2019
On Friday 13th September search marketers from all over the world flocked to the sunny British coast to experience Brighton SEO. The conference started life as a conversation in a pub and has grown into a twice-yearly event where search marketers can go to get...
What to do if you’re not sure your website is working for you
Do any of these scenarios feel familiar? Your website has been around for a few years and you think its time for a refresh You’re not sure how your website stacks up against the competition Your website isn’t generating leads or sales You’re being charged for work on...
How important are grammar rules?
He’s rarely out of the headlines, but Tory MP Jacob Rees Mogg’s most recent reason for causing controversy had nothing to do with politics and everything to do with grammar, punctuation and use of language. On being appointed Leader of the House of Commons, the...
New schedule of marketing workshops launched
We're pleased to announce the launch of a new schedule of marketing workshops for 2019 and 2020, aimed at marketing managers, business owners and anyone who has responsibility for marketing activity within their organisation. We've taken the activities that our...
Google My Business for recruitment companies
You may be familiar with Google’s My Business listings, the handy company information panels that pop up in search results or maps when you search for a business or service in your area. Not only do they offer great real estate in search results, but they are...
Change of management at Ideal Marketing Company
We are pleased to announce a change of ownership within The Ideal Marketing Company. Jessica Shailes, who has worked at The Ideal Marketing Company for over five years, has now taken ownership following Helen Campbell’s decision to sell the company for...
The beginners’ guide to alt tags (with examples)
Whether you call it an alt tag, alt attribute, alt text, or something else entirely, the alt tag is a crucial part of any website’s code when it comes to staying accessible and optimising your images for SEO. We’ve taken a quick 5 minute dive into everything you need...
6 reasons why your bounce rate is so high in 2019
Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
5 easy ways to make blogging for your business a habit
Blogging is brilliant for your business. Once your website is set up, it’s a free and effective way to engage your customers with offers, news, tips, opinions and more. Not only that, regularly adding relevant, good quality content to your website in the form of blogs...