Ideal Marketing Company Insights
Expert views on the latest and greatest in digital marketing
How to get the best out of your marketing agency
You've decided to work with a marketing agency and picked the right one for you. So now what? You will go through an onboarding process which will often involve: Meeting relevant members of the team, including your account or project manager. Creating a project plan,...
Do you measure what matters? How to pick the best marketing measurements.
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
Creating a marketing plan and budget to take your business forward
This is the third in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Our first and second posts in this series focused on identifying the business goals...
How to position your business for success and why market positioning is important
This is the second in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Review the previous post if you've missed it and want to go back. In this post,...
How to use business goals to drive your marketing plan
This post is the first in a four-part series on Creating a Marketing Plan, which will include: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements So let’s kick off with goal setting and using these goals to drive your...
The 3-step process to identifying your ideal customers
The most significant barrier we see to good quality marketing is that businesses don't know who their ideal customers are or understand what they want. Identifying your ideal customer helps to support your business goals and objectives better. Your marketing is more...
How to plan a marketing budget
Like any other investment in your business's growth, marketing comes at a cost. So, before you commit to any marketing activity, you need to get a clear idea of what your marketing budget should be. Here's how to make a marketing budget plan that works for your...
Top 15 ways to keep your customers happy
What’s better than getting a customer? Getting a happy repeat customer of course! Here are some simple yet effective ways you can make sure your customers return to you again and again, because let’s face it, they don’t have to! Encourage feedback at all stages so...
What do content marketing and dating have in common?
“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” David Beebe, branded content producer Recently, while working on improved content marketing packages, I’ve been thinking and talking a lot about how content...
How to recover from the mother of all ‘hangovers’
If you read the title of this blog, you may think I'm being very unprofessional talking about drinking in an article that should be about business and marketing. But I’m not talking about an alcohol-induced hangover; I mean the type where we're carrying around the...
2021 sees the return of the Alastair Campbell Award
With the easing of restrictions in Summer 2021, Race Harborough have been able to resume most of their events, and December will see the return of the Alastair Campbell award. Set up by Race Harborough and Ideal Marketing, the trophy is awarded every year (aside from...
The key to unlocking marketing and business success that most people miss
If you feel like you should be building your email list, getting more active on social media, redoing your website, or that you really should start doing video, you’re not alone. We speak to many business owners who want to do more, or something different and the...
The importance of creative projects in business
Last night I watched Tim Minchin, the comedian and musician live. I've been following his work for years, and it didn't disappoint. But what I didn't realise until last week was that Tim had taken a ten year break from comedy, and this is his 'comeback tour'. Ten...