Ideal Marketing Company Blog

Saddle up, we’re cycling to Paris for charity!

You’ve probably heard about our website review fundraiser that is running throughout the whole of 2017. Well, in addition to that and our never-ending commitment to an important cause, we’ve set up a new fundraiser – this time it will test our physical skills! Over...

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Marketing services to schools and academies

There was a time when schools were a division of the local authority. Any decisions, from photocopiers to supply staff were centrally controlled from a central budget. The opportunity to sell into a school was very limited. Even maintenance contracts or stationary...

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Do people in Market Harborough use Twitter?

Twitter is a great social media platform for many reasons – you can keep up to date with local and worldwide news, share tips and advice and of course, keep in touch with your audiences. It is even the social media platform of choice for the President of the United...

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Content is important, even for musicians

In the past, regardless of if they were The Beatles or an underground band, creating content wasn’t at the top of a musician’s agenda. Their work process consisted of making an album, playing live shows and doing the promo with radio stations and magazines. How times...

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How to win back customers

There is an old adage in business that it is more expensive to win a new customer than to retain an existing one. This isn’t to say that you shouldn’t try to attract new customers, it just shows that creating customer retention should receive as much effort as...

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Preparing for an interview with the media

The big light news story over this weekend was undoubtedly the much-shared clip of Robert Kelly, South Korea expert being interviewed on the BBC. All is going well until his 2 young children rush into his home office during a live BBC news interview.  He does his best...

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Recruitment agencies – are you being found online?

As someone that has experience in hiring and firing, including the pressures of needing to recruit someone into a role in record time, I have worked with lots of recruitment agencies.  Some of them were recommended to me, others called me and pestered me until I gave...

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Further expansion at The Ideal Marketing Company

Due to further growth and demand for results driven marketing services across the UK, The Ideal Marketing Company has taken on another member of staff, to support its current marketing specialists. Kieran Delpech is the third new team member to join The Ideal...

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Do professional services firms really need digital marketing?

The Government’s UK Financial Centres of Excellence report (2016) describes professional services as a major contributor to growth and employment, with over 2 million people (making up 7 percent of the working population) working within professional services in the...

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Why leicester hotels need to focus on seo marketing

Google Trends shows that over the past 12 months, despite peaks and troughs throughout the year, February 2017 has seen the peak of popularity for people searching for ‘Hotels in Leicester’ online.  Hopefully, this is a trend set to continue and if trends from last...

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Marketing for architects: tips to help build your practice

In the UK less than 20 per cent of architects operate as a sole practitioner. More often than not, architects work in an architectural practice (around 60 per cent work this way). Furthermore, many of these practices have a small team. Due to time constraints, tight...

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2016’s most complained about adverts revealed

Every year, the Advertising Standards Authority (ASA) reveal the most complained about adverts for the year. In some ways, having an advert that causes debate and a degree of ‘uproar’ can be good for a business, if done in the right way. The best and most resonant TV...

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Ideal Marketing Company expands its team

As part of plans to grow in 2017, The Ideal Marketing Company has taken on two new members of staff in the New Year: Hannah Wellings and Chloe Press. Hannah, the new account manager, is a CIM qualified marketing professional who is bursting with ideas, initiatives and...

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