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Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing
Should I outsource my marketing?

Should I outsource my marketing?

For most SME owners, identifying a need to focus on marketing swiftly leads to the in-house vs outsourcing debate. Even within the same industry, no two businesses are the same or employ people with identical skillsets. This means the type of marketing you need and...

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Springing forward: The secret to reclaiming your time

Springing forward: The secret to reclaiming your time

The key is in not spending time but in investing it. Stephen R. Covey. The lighter nights and hopefully warmer weather we welcome every year when the clocks go forward will be particularly welcome this year as the loss of an hour on Sunday morning coincides with the...

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How has Covid-19 changed marketing?

How has Covid-19 changed marketing?

A year on from Boris Johnson’s first instruction to ‘stay at home’, we have much to be hopeful for with the vaccine and the plan for a route out of lockdown. However, far from the temporary suspension of normality that many of us originally envisaged, the world that...

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Making changes and the importance of challenging what works

Making changes and the importance of challenging what works

Ideal Marketing Company MD Jess Shailes takes a look at how tough decisions  can lead to exciting new opportunities. We're no strangers to change at the Ideal Marketing Company. In four years, we’ve had four MDs, been through a change in ownership and removed and...

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Our top fifteen blog posts in 2020

Our top fifteen blog posts in 2020

As we come to the final weeks of 2020, we're looking back at what has been an exceptional year. It's good practice to review your website stats regularly, but particularly at the end or beginning of each year, to inform your future content strategy. It's...

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The gift of giving, this Christmas

The gift of giving, this Christmas

Gratitude for the work Considering the year we’ve all had, we’re thanking our lucky stars to not only be surviving but thriving, with exciting things coming in 2021. It’s all made possible by the clients who’ve worked with us on projects and an ongoing basis through...

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How to pitch an article

How to pitch an article

Most business owners are familiar with the press release; an effective way to announce important news about your company. However, when it comes to getting results from your PR, article pitches can be an equally effective way of getting your business’s name into print...

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Inbound marketing vs outbound marketing

Inbound marketing vs outbound marketing

If you’re looking at the best strategies to market your business then you’re likely to have come across the terms inbound marketing and outbound marketing. Whilst they may just sound like two more marketing buzzwords (we do love a buzzword in the marketing industry!)...

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New marketing webinars for 2020

New marketing webinars for 2020

While 2020 has been a year to remember, it's not over yet. With 5 months left in the, there is plenty of time to fill a skills gap, invest in an areas you've always been interested in or plan for the future. That's why we've scheduled our interactive webinars for the...

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How to make video conferencing meetings work for you

How to make video conferencing meetings work for you

As lockdown hit in late March, we all turned to video conferencing software such as Zoom and Microsoft Teams for both professional and social purposes. Indeed, Zoom reported an increase of 10 million to 200 million users in just three months. But while virtual catch...

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