Marketing Insights
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Ever wonder why your competitors can charge more than you?
Run time: 1 Minute 26 Seconds Prefer to read this week's Ideal Marketing Minute? The answer is not what most owners expect. We like to believe we buy logically, comparing options and choosing the sensible one. But most buying decisions are made emotionally and...
Does your marketing sound like your competitors?
Run time: 1 Minute 03 Seconds Prefer to read this week's Ideal Marketing Minute? Quick test. Think about how you describe your business: the words on your website, the phrases you reach for when someone asks what you do. Now think about two or three of your closest...
Are you worth it?
Run time: 1 Minute 25 Seconds Prefer to read this week's Ideal Marketing Minute? Are you worth it? It sounds blunt, but it's the question every business is quietly answering all the time. Because a business only survives when it delivers something customers value...
Bored of Your Message? Good. Keep Saying It
Run time: 1 Minute 07 Seconds Prefer to read this week's Ideal Marketing Minute? Have you ever held back from sharing something because you thought everyone must have heard it by now? That instinct is one of the most common reasons a good message never quite lands. ...
Your best ideas deserve better than gathering dust
Run time: 1 Minute 10 Seconds Prefer to read this week's Ideal Marketing Minute? Maybe it's a video you'd film if you had the right setup. A short article that needs one more review. A tip you've been meaning to write up for months. Good intentions but nothing out the...
The counterintuitive fix for unclear marketing
Run time: 1 Minute Prefer to read this week's Ideal Marketing Minute? When was the last time you added something to your marketing to make your value clearer? A new bullet point, an extra service, another line on the website? It's a natural instinct. When we want to...
Why knowing too much makes content harder
Run time: 1 Minute Prefer to read this week's Ideal Marketing Minute? Here's something that catches a lot of business owners off guard. The more you know about your subject, the harder the content can become. It seems back to front, but it's one of the most common...
Are you too clever for your own good?
Run time: 1 Minute 10 Seconds Prefer to read this week's Ideal Marketing Minute? You can be the most knowledgeable person in your field and still lose the work. It sounds unfair, but it happens more often than you'd think. Here's the catch. When your expertise feels...
The content gap that’s quietly costing you enquiries
Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? There's a view I keep coming back to: marketing has lost its way. Not because it's broken, but because it got distracted - by tools, tactics, and the pressure to keep up with every new trend. Too...
Your customers are already telling you what content to create
Run time: 1 minute 10 seconds Prefer to read this week's Ideal Marketing Minute? There's a view I keep coming back to: marketing has lost its way. Not because it's broken, but because it got distracted - by tools, tactics, and the pressure to keep up with every new...
