Ideal Marketing Company Insights
Expert views on the latest and greatest in digital marketing
How to identify and group your ideal customers so that you can understand them better
The first step in any successful marketing strategy is understanding your true value to customers, then developing that valuable insight into customer personas so you can pinpoint the people you need to target. To find out more about the thinking behind this, read our...
How to choose the right marketing agency
You’ve decided to tap into the flexibility and expertise of an agency to look after your marketing needs. Great decision – but the next step is to work out which agency is going to be best for you in terms of producing the tangible results for your business that this...
Do you understand your value?
Ideal Marketing Company MD Jess Shailes explains why knowing the value you provide to customers is the key to unlocking your business’s success in changing times. Are you confident about what your clients and customers really value in the service or product you...
The key to staying inspired by your work and ahead of the competition
Since taking over The Ideal Marketing Company in January 2019, it's fair to say I've been on a steep learning curve. While I have worked in marketing for years, most of my learning and development in my previous senior position at Ideal was around marketing trends and...
Should I outsource my marketing?
For most SME owners, identifying a need to focus on marketing swiftly leads to the in-house vs outsourcing debate. Even within the same industry, no two businesses are the same or employ people with identical skillsets. This means the type of marketing you need and...
Springing forward: The secret to reclaiming your time
The key is in not spending time but in investing it. Stephen R. Covey. The lighter nights and hopefully warmer weather we welcome every year when the clocks go forward will be particularly welcome this year as the loss of an hour on Sunday morning coincides with the...
How has Covid-19 changed marketing?
A year on from Boris Johnson’s first instruction to ‘stay at home’, we have much to be hopeful for with the vaccine and the plan for a route out of lockdown. However, far from the temporary suspension of normality that many of us originally envisaged, the world that...
Making changes and the importance of challenging what works
Ideal Marketing Company MD Jess Shailes takes a look at how tough decisions can lead to exciting new opportunities. We're no strangers to change at the Ideal Marketing Company. In four years, we’ve had four MDs, been through a change in ownership and removed and...
The Ideal Marketing Company makes a permanent move to remote working
When the pandemic hit in March 2020, like many businesses, all staff at The Ideal Marketing Company started working from home. Nearly a year on from these circumstances that were initially forced on us and so many others overnight, and after carefully weighing up the...
6 reasons why your bounce rate is so high in 2021
Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
Our top fifteen blog posts in 2020
As we come to the final weeks of 2020, we're looking back at what has been an exceptional year. It's good practice to review your website stats regularly, but particularly at the end or beginning of each year, to inform your future content strategy. It's...
The gift of giving, this Christmas
Gratitude for the work Considering the year we’ve all had, we’re thanking our lucky stars to not only be surviving but thriving, with exciting things coming in 2021. It’s all made possible by the clients who’ve worked with us on projects and an ongoing basis through...
How to pitch an article
Most business owners are familiar with the press release; an effective way to announce important news about your company. However, when it comes to getting results from your PR, article pitches can be an equally effective way of getting your business’s name into print...