Ideal Marketing Company Insights
Expert views on the latest and greatest in digital marketing
5 ways to rank highly in mobile search
If you follow the marketing and SEO news you’ll know that 2018 has been all about a shift to mobile. With more than half of overall web traffic coming from mobile, Google has put a spotlight on mobile performance this past year and is encouraging website owners and...
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What’s the right tone of voice for your website?
Getting your website right is crucial if you want to attract visitors and ultimately customers. Your design and logo are the first thing that people notice when they click on your landing page, but don’t forget that the words you use are also a key part of your...
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Have your say – what topic shall we cover at our next marketing seminar?
On the back of our successful Google Analytics seminar at the recent 2018 Leicester Business Festival, we were overcome with questions of what and when our next seminar will be. Without anything in the diary, it got us thinking. We sat. We pondered. And we eventually...
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Free event at the Leicester Business Festival explains how to measure digital marketing success
If you are looking for ways to measure and communicate the success of your organisation’s digital marketing activity, you might be interested in a place on our free marketing event which takes place at the Leicester Business Festival. The two-hour seminar: ‘How to...
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Ideal Marketing looks at 15 years of change in the marketing industry
To mark our 15th anniversary, Ideal Marketing looks at 15 years of change in the marketing industry. Wow… 15 years already! As we look back over the last 15 years, Ideal Marketing Company has had many significant achievements since setting up in 2003. We’ve moved...
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Are you getting the most from your Google Analytics account? 6 steps to optimise your data and provide meaningful reports
Google turned 20 two weeks ago, and while it is surprising to some that Google has been around for so long, I’d struggle to imagine going through a day without using one of its products. Most of these products are heavily relied upon, taken for granted and ‘free’. As...
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What is influencer marketing?
The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...
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Client in the spotlight: The Angel Hotel
The Angel Hotel is an establishment at the heart of the Market Harborough community. For visitors, the hotel appeals as a comfortable and friendly ‘home away from home’ and for Harborough residents, the establishment is popular due to its community focus. The former...
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Expanding the PR and copywriting team at Ideal Marketing
Introducing Louise Smith, the newest member of our PR team! You might have already had some dealings with Louise or noticed her appearance on our blog page (you can read all of her blogs here), and yes, you’re right; Louise has been with us for a couple of months now,...
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15 years of providing marketing services in Leicestershire and Northamptonshire
Happy Birthday to the Ideal Marketing Company! Fifteen years is a long time in marketing. Since The Ideal Marketing Company was set up in 2003 to provide marketing services to companies in Market Harborough, Leicestershire, Northamptonshire and beyond, both the...
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Is Google Job Search good or bad for recruitment agencies?
This month saw Google launch its job search function in the UK after its initial US launch. In an attempt to provide candidates with the most relevant vacancies in one place, Google has followed in the footsteps of comparison websites like Skyskanner, which brings...
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Estate agents: What your website design says about you
Here are a few important website design elements that estate agents should consider when designing their business' website. A picture says a thousand words While estate agents won’t likely scrimp on photos of the houses they are selling, it is important to remember...
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Direct mail campaigns: 5 top tips for getting a response
With the growth of digital marketing methods in the last decade, direct mail may have taken a bit of a back seat in your marketing plans. However, it’s important to remember that direct mail campaigns can be extremely effective. With a strategic approach to the...
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