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Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing
2020 marketing workshops launched

2020 marketing workshops launched

Following a successful programme of marketing workshops in 2019, we’re pleased to announce a new schedule of seminars designed to help businesses grow in 2020 and beyond. The workshops cover key areas for any company’s marketing strategy, including: Creating and using...

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Ideal’s MD helps inspire disadvantaged young people

Ideal’s MD helps inspire disadvantaged young people

  On December 11th, our MD Jess Shailes ran a careers workshop designed to help inspire young people who have not had the same access to education and career opportunities as many of their peers. The event was attended by ten young people aged between 16 and 24 years,...

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Ideal Marketing’s former MD honoured at 2019 Santa Run

Ideal Marketing’s former MD honoured at 2019 Santa Run

The Ideal Marketing Company’s founder and former MD Alastair Campbell who died in June 2019 was commemorated for his contribution to the local community at this year’s Santa Fun Run on 8th December. The inaugural Alastair Campbell Award was set up by Race Harborough...

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What’s the difference between an article and a press release?

What’s the difference between an article and a press release?

It’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected industry website. However, just as with all aspects of marketing, when time is short and budgets are tight,...

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What I learned at Brighton SEO September 2019

What I learned at Brighton SEO September 2019

On Friday 13th September search marketers from all over the world flocked to the sunny British coast to experience Brighton SEO. The conference started life as a conversation in a pub and has grown into a twice-yearly event where search marketers can go to get...

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What to do if you’re not sure your website is working for you

What to do if you’re not sure your website is working for you

Do any of these scenarios feel familiar? Your website has been around for a few years and you think its time for a refresh You’re not sure how your website stacks up against the competition Your website isn’t generating leads or sales You’re being charged for work on...

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How important are grammar rules?

How important are grammar rules?

He’s rarely out of the headlines, but Tory MP Jacob Rees Mogg’s most recent reason for causing controversy had nothing to do with politics and everything to do with grammar, punctuation and use of language. On being appointed Leader of the House of Commons, the...

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New schedule of marketing workshops launched

New schedule of marketing workshops launched

We're pleased to announce the launch of a new schedule of marketing workshops for 2019 and 2020, aimed at marketing managers, business owners and anyone who has responsibility for marketing activity within their organisation. We've taken the activities that our...

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Google My Business for recruitment companies

Google My Business for recruitment companies

You may be familiar with Google’s My Business listings, the handy company information panels that pop up in search results or maps when you search for a business or service in your area. Not only do they offer great real estate in search results, but they are...

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Change of management at Ideal Marketing Company

Change of management at Ideal Marketing Company

We are pleased to announce a change of ownership within The Ideal Marketing Company. Jessica Shailes, who has worked at The Ideal Marketing Company for over five years, has now taken ownership following Helen Campbell’s decision to sell the company for...

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