Ideal Marketing Company Insights
Expert views on the latest and greatest in digital marketing
The beginners’ guide to alt tags (with examples)
Whether you call it an alt tag, alt attribute, alt text, or something else entirely, the alt tag is a crucial part of any website’s code when it comes to staying accessible and optimising your images for SEO. We’ve taken a quick 5 minute dive into everything you need...
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6 reasons why your bounce rate is so high in 2019
Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
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5 easy ways to make blogging for your business a habit
Blogging is brilliant for your business. Once your website is set up, it’s a free and effective way to engage your customers with offers, news, tips, opinions and more. Not only that, regularly adding relevant, good quality content to your website in the form of blogs...
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Ideal’s Jess to speak at national Construction in Marketing Summit
The Ideal Marketing Company’s MD and Head of Digital Marketing is among several business leaders who will be delivering seminars at the national Marketing in Construction Summit in London on February 7th at The Building Centre in London’s West End. The event is...
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Client in the Spotlight: Lismark Office Products
Did you know that the average Brit spends close to 85,000 hours of their life at work? That’s quite a chunk of time but thankfully, Lismark Office Products work hard to make it more enjoyable by supplying offices across the country with unique, contemporary (and...
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What is a meta description and how do I optimise it for SEO?
If you work with an SEO agency, are new to the world of digital marketing or simply want to boost your website’s search results you will have encountered the term ‘meta description’. We’ve answered the most common queries about meta descriptions to help get you...
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5 ways to rank highly in mobile search
If you follow the marketing and SEO news you’ll know that 2018 has been all about a shift to mobile. With more than half of overall web traffic coming from mobile, Google has put a spotlight on mobile performance this past year and is encouraging website owners and...
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What’s the right tone of voice for your website?
Getting your website right is crucial if you want to attract visitors and ultimately customers. Your design and logo are the first thing that people notice when they click on your landing page, but don’t forget that the words you use are also a key part of your...
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Have your say – what topic shall we cover at our next marketing seminar?
On the back of our successful Google Analytics seminar at the recent 2018 Leicester Business Festival, we were overcome with questions of what and when our next seminar will be. Without anything in the diary, it got us thinking. We sat. We pondered. And we eventually...
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Free event at the Leicester Business Festival explains how to measure digital marketing success
If you are looking for ways to measure and communicate the success of your organisation’s digital marketing activity, you might be interested in a place on our free marketing event which takes place at the Leicester Business Festival. The two-hour seminar: ‘How to...
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Ideal Marketing looks at 15 years of change in the marketing industry
To mark our 15th anniversary, Ideal Marketing looks at 15 years of change in the marketing industry. Wow… 15 years already! As we look back over the last 15 years, Ideal Marketing Company has had many significant achievements since setting up in 2003. We’ve moved...
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Are you getting the most from your Google Analytics account? 6 steps to optimise your data and provide meaningful reports
Google turned 20 two weeks ago, and while it is surprising to some that Google has been around for so long, I’d struggle to imagine going through a day without using one of its products. Most of these products are heavily relied upon, taken for granted and ‘free’. As...
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What is influencer marketing?
The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...
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