Ideal Marketing Company Blog

Eliminating yourself from the equation

When you first founded your company, in its early days, it was – and had to be - all about you. You were the one making all the calls. Would the website be done without your say so? No way. Would anything be posted on your social media without your approval? Unlikely....

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Ideal Marketing Company earn Google Partner status

Great news - this week The Ideal Marketing Company has achieved Google Partner status! Don’t worry, we weren’t expecting you to fully understand what that means, it’s just quite a big deal for us. If you’re interested, let us explain just what Google Partner status...

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We made it to Paris!

All for LOROS Firstly, we’d like to thank everyone who donated to our recent fundraiser for LOROS. We have been overwhelmed by the amount of support received from family, friends and clients alike. You can all rest assured that the money you donated will be going to a...

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How to optimise your Twitter profile

All social media profiles give you a chance to promote your business in the way that you want to be seen - you get to control all of the content, and you can make it as detailed or as vague as you like.  However,  many people and businesses forget to keep their...

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Saddle up, we’re cycling to Paris for charity!

You’ve probably heard about our website review fundraiser that is running throughout the whole of 2017. Well, in addition to that and our never-ending commitment to an important cause, we’ve set up a new fundraiser – this time it will test our physical skills - The...

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Marketing services for schools and academies

Marketing services for schools There was a time when schools were a division of the local authority. Any decisions, from photocopiers to supply staff were centrally controlled from a central budget. The opportunity to sell into a school was very limited. Even...

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Do people in Market Harborough use Twitter?

Twitter is a great social media platform for many reasons – you can keep up to date with local and worldwide news, share tips and advice and of course, keep in touch with your audiences. It is even the social media platform of choice for the President of the United...

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Content is important, even for musicians

Content marketing musicians In the past, regardless of if they were The Beatles or an underground band, creating content wasn’t at the top of a musician’s agenda. Their work process consisted of making an album, playing live shows and doing the promo with radio...

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How to win back customers

There is an old adage in business that it is more expensive to win a new customer than to retain an existing one. This isn’t to say that you shouldn’t try to attract new customers, it just shows that creating customer retention should receive as much effort as...

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Preparing for an interview with the media

The big light news story over this weekend was undoubtedly the much-shared clip of Robert Kelly, South Korea expert being interviewed on the BBC. All is going well until his 2 young children rush into his home office during a live BBC news interview.  He does his best...

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Recruitment agencies SEO – are you being found online?

How to improve your recruitment agencies SEO As someone that has experience in hiring and firing, including the pressures of needing to recruit someone into a role in record time, I have worked with lots of recruitment agencies.  Some of them were recommended to me,...

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Further expansion at The Ideal Marketing Company

Due to further growth and demand for results driven marketing services across the UK, The Ideal Marketing Company has taken on another member of staff, to support its current marketing specialists. Kieran Delpech is the third new team member to join The Ideal...

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Do professional services firms really need digital marketing?

The Government’s UK Financial Centres of Excellence report (2016) describes professional services as a major contributor to growth and employment, with over 2 million people (making up 7 percent of the working population) working within professional services in the...

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