Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing

6 reasons to love…GDPR

While you may be sick to death of the mushy messages and commercial content around Valentine’s day, you have to admit there is a lot to love in the world. As a single lady, it can be tempting to roll my eyes at it all, but instead of rocking backwards and forwards...

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5 reasons why GDPR is the best thing to ever happen (in May)

As far as months go, May isn’t so bad.  For children and teachers, it’s coming to the end of the school year and the school holidays are in sight.  For everyone else, it’s amazing because there are two bank holidays. Consider also that we’re usually heading into...

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Why an investment in SEO can pay dividends for law firms

If you are a senior partner in a law firm, then keeping an eye on the volume of work coming into your business will be a key priority. Long gone are the days when firms could simply rely on networking and the local press to promote their services and generate new...

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Do estate agents still need websites?

Do estate agents still need websites now there are online real estate portals? Has the exponential growth of online real estate portals such as Rightmove, Zoopla and On the Market over the past few years spelled the demise of high street estate agents? Rightmove for...

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Explained: Google Page Rank

What is Google PageRank? The basic purpose of PageRank is to list web pages from the most important to the least important.  If your web page has a lot of links from large websites that rank well, then your web page is given a high ranking. Where the links to your...

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Seminar: How GDPR compliancy can revolutionise your marketing

Most managers will be aware that the General Data Protection Regulations (GDPR) will officially be in place from 25th May 2018.  In preparation for this, businesses across the UK must look at how they are obtaining, storing and using data for prospects, clients and...

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Outreach is not advertising, it’s a digital love letter

As Head of SEO and Digital Content at a digital marketing agency, I work with lots of companies that, quite rightly, expect me to help move them up the rankings in Google searches for keywords that are relevant to their products and services.  Outreach is, in my...

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A Basic Guide to SEO in Four Easy Steps

I’ve been working in SEO for almost a year now and the amount that I’ve learnt is phenomenal.  I didn’t realise that this one area of digital marketing was so vast, or how interesting I would find it to understand how SEO works and what to do to make it work well. ...

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How to create the best Meta Descriptions for your website

The meta description is one of the most important – and most effective – ways of getting a search engine user to visit your website. It’s your elevator pitch and it remains an important tool for the digital marketer. And yet so many companies neglect to pay them any...

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Data protection changes: to stay or to ICO

The Information Commissioner’s Office (ICO) produces advice for businesses about how to stay compliant with data protection law.  In light of current data protection requirements and the changes that are due to come into force shortly, our Head of Digital Marketing...

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