Ideal Marketing Company Insights
Expert views on the latest and greatest in digital marketing
2020 marketing workshops launched
Following a successful programme of marketing workshops in 2019, we’re pleased to announce a new schedule of seminars designed to help businesses grow in 2020 and beyond. The workshops cover key areas for any company’s marketing strategy, including: Creating and using...
A brand is for life, not just for Christmas – (the true tale of a £100 festive advert)
Earlier this month, we saw the greatly anticipated influx of Christmas adverts broadcast to our screens. As typical of the last year or so, there were mixed reviews of and reactions to usual contenders. But, this year (2020) there was a newcomer on the scene. First...
Ideal’s MD helps inspire disadvantaged young people
On December 11th, our MD Jess Shailes ran a careers workshop designed to help inspire young people who have not had the same access to education and career opportunities as many of their peers. The event was attended by ten young people aged between 16 and 24 years,...
Ideal Marketing’s former MD honoured at 2019 Santa Run
The Ideal Marketing Company’s founder and former MD Alastair Campbell who died in June 2019 was commemorated for his contribution to the local community at this year’s Santa Fun Run on 8th December. The inaugural Alastair Campbell Award was set up by Race Harborough...
Leicester Business Festival hosts successful collaboration between the Ideal Marketing Company and De Montfort University
On November 6th, the Ideal Marketing Company joined forces with De Montfort University to run a marketing workshop for over 40 delegates from organisations across the East Midlands at the annual Leicester Business Festival. Ideal’s MD Jess Shailes was joined by Zakera...
What’s the difference between an article and a press release?
It’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected industry website. However, just as with all aspects of marketing, when time is short and budgets are tight,...
Free event at Leicester Business Festival explains how to create customer-focused marketing plans
Marketing is all about reaching the right audience with the right message in order to increase your return on investment. But although that may sound simple, it can be difficult to know where to start. That’s where our free marketing event at the Leicester Business...
What I learned at Brighton SEO September 2019
On Friday 13th September search marketers from all over the world flocked to the sunny British coast to experience Brighton SEO. The conference started life as a conversation in a pub and has grown into a twice-yearly event where search marketers can go to get...
What to do if you’re not sure your website is working for you
Do any of these scenarios feel familiar? Your website has been around for a few years and you think its time for a refresh You’re not sure how your website stacks up against the competition Your website isn’t generating leads or sales You’re being charged for work on...
How important are grammar rules?
He’s rarely out of the headlines, but Tory MP Jacob Rees Mogg’s most recent reason for causing controversy had nothing to do with politics and everything to do with grammar, punctuation and use of language. On being appointed Leader of the House of Commons, the...
New schedule of marketing workshops launched
We're pleased to announce the launch of a new schedule of marketing workshops for 2019 and 2020, aimed at marketing managers, business owners and anyone who has responsibility for marketing activity within their organisation. We've taken the activities that our...
Google My Business for recruitment companies
You may be familiar with Google’s My Business listings, the handy company information panels that pop up in search results or maps when you search for a business or service in your area. Not only do they offer great real estate in search results, but they are...
Change of management at Ideal Marketing Company
We are pleased to announce a change of ownership within The Ideal Marketing Company. Jessica Shailes, who has worked at The Ideal Marketing Company for over five years, has now taken ownership following Helen Campbell’s decision to sell the company for...