Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing
How to use business goals to drive your marketing

How to use business goals to drive your marketing

This post is the first in a four-part series on Creating a Marketing Plan, which will include: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements So let’s kick off with goal setting and using these goals to drive your...

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The 3-step process to identifying your ideal customers

The 3-step process to identifying your ideal customers

The most significant barrier we see to good quality marketing is that businesses don't know who their ideal customers are or understand what they want. Identifying your ideal customer helps to support your business goals and objectives better. Your marketing is more...

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How to plan a marketing budget

How to plan a marketing budget

Like any other investment in your business's growth, marketing comes at a cost. So, before you commit to any marketing activity, you need to get a clear idea of what your marketing budget should be. Here's how to make a marketing budget plan that works for your...

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Top 15 ways to keep your customers happy

Top 15 ways to keep your customers happy

What’s better than getting a customer? Getting a happy repeat customer of course! Here are some simple yet effective ways you can make sure your customers return to you again and again, because let’s face it, they don’t have to! Encourage feedback at all stages so...

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What do content marketing and dating have in common?

What do content marketing and dating have in common?

“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” David Beebe, branded content producer Recently, while working on improved content marketing packages, I’ve been thinking and talking a lot about how content...

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How to recover from the mother of all ‘hangovers’

How to recover from the mother of all ‘hangovers’

If you read the title of this blog, you may think I'm being very unprofessional talking about drinking in an article that should be about business and marketing. But I’m not talking about an alcohol-induced hangover; I mean the type where we're carrying around the...

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2021 sees the return of the Alastair Campbell Award

2021 sees the return of the Alastair Campbell Award

With the easing of restrictions in Summer 2021, Race Harborough have been able to resume most of their events, and December will see the return of the Alastair Campbell award. Set up by Race Harborough and Ideal Marketing, the trophy is awarded every year (aside from...

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The importance of creative projects in business

The importance of creative projects in business

Last night I watched Tim Minchin, the comedian and musician live. I've been following his work for years, and it didn't disappoint. But what I didn't realise until last week was that Tim had taken a ten year break from comedy, and this is his 'comeback tour'. Ten...

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Why small businesses need marketing

Why small businesses need marketing

Whether your business is flying high, or you are struggling to find your feet in a crowded market, running a small business takes time, energy and commitment. When tackling the never-ending to-do list, marketing is often an area that never seems to get addressed, due...

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Is your website up-to-date?

Is your website up-to-date?

I know it's usually spring that is synonymous with cleaning and sorting out, but I find with any change of season, I look around to find out what needs changing for the time ahead. At home, it's getting out the gloves, hats and the slow cooker; in business, it's...

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What do you want to change before 2022 arrives?

What do you want to change before 2022 arrives?

This summer we’ve gone through another change here at The Ideal Marketing Company, or to be more precise, I have. After the company went permanently remote in January this year, after learning we could comfortably work that way as a result of the pandemic, I got...

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