Aug 10, 2021 | Blogging, Customer targeting, Digital Marketing, Marketing strategy
Building on customer profiles Our last post left off at the stage of using customer profiles to understand your target audience’s demographics and professional attributes. Once you have completed this important stage, the next step is to engage with these audiences by...
Jul 2, 2021 | Content marketing, Customer targeting, Marketing strategy
The first step in any successful marketing strategy is understanding your true value to customers, then developing that valuable insight into customer profiles so you can pinpoint the people you need to target. To find out more about the thinking behind this, read our...
May 26, 2021 | Branding, Customer targeting, Marketing strategy, News
Ideal Marketing Company MD Jess Shailes explains why knowing the value you provide to customers is the key to unlocking your business’s success in changing times. Are you confident about what your clients and customers really value in the service or product you...
May 6, 2021 | Uncategorized
Since taking over The Ideal Marketing Company in January 2019, it’s fair to say I’ve been on a steep learning curve. While I have worked in marketing for years, most of my learning and development in my previous senior position at Ideal was around...
