Jul 2, 2021 | Marketing Strategy, Content Marketing, Customer Targeting
The first step in any successful marketing strategy is understanding your true value to customers, then developing that valuable insight into customer profiles so you can pinpoint the people you need to target. To find out more about the thinking behind this, read our...
May 26, 2021 | Branding, Customer Targeting, Marketing Strategy
Ideal Marketing Company MD Jess Shailes explains why knowing the value you provide to customers is the key to unlocking your business’s success in changing times. Are you confident about what your clients and customers really value in the service or product you...
May 6, 2021 | Uncategorized
Since taking over The Ideal Marketing Company in January 2019, it’s fair to say I’ve been on a steep learning curve. While I have worked in marketing for years, most of my learning and development in my previous senior position at Ideal was around...
Mar 23, 2021 | Digital Marketing, Marketing Planning, Marketing Strategy
A year on from Boris Johnson’s first instruction to ‘stay at home’, we have much to be hopeful for with the vaccine and the plan for a route out of lockdown. However, far from the temporary suspension of normality that many of us originally envisaged, the world that...
