Why small businesses need marketing

Why small businesses need marketing

Whether your business is flying high, or you are struggling to find your feet in a crowded market, running a small business takes time, energy and commitment. When tackling the never-ending to-do list, marketing is often an area that never seems to get addressed, due...
How to identify your competitors

How to identify your competitors

Do you know who your competitors are? This may seem like a silly question; after all, if you are a high street estate agency, clearly your competitors are the other estate agents located on your town’s high street. However, while this is true, for most businesses...
Memorial marketing award given to De Montfort University student

Memorial marketing award given to De Montfort University student

This month Ideal Marketing Company owner and MD Jess Shailes was pleased to give out the second Alastair Campbell Marketing Award. Jess set up the award in 2020 in memory of The Ideal Marketing Company’s founder Alastair Campbell. Alastair ran the company from 2003...