Social platforms have become integrated in our everyday lives. By the time 2016 is over it is expected that there will be around 2.13 billion users on social networks around the globe. All of this makes social advertising one of the strongest tools for businesses.
Brands need to grow their social profiles to increase traffic, sales and to build trust and relationships with customers.
Here are some easy to implement social media tips for success:
Quality
Any successful social media campaign has content at its heart. Good content is key. Whether it’s sharing appealing and engaging posts to linking to your own blog posts – it needs to be relevant to the audience and grab their attention. By focusing on content quality, you can attract new audiences and increase loyalty levels.
Engagement > selling
Bombarding your audience with promotional posts and offers is one of the biggest mistakes a brand can make. Of course, promotional posts are beneficial but an overload can appear intrusive, leading to users ‘unfollowing’. If a customer wanted never ending product updates and offer, they would visit your website or store. On social platforms you need to find the right balance and if anything prioritise engagement over selling.
Keep active
Depending on the social platform the number of suggested posts varies. Twitter for example is a platform where you can engage with a series of tweets and retweets throughout the day. On Facebook however it is recommended to have only a couple of posts per day maximum. This does not include engaging with followers and other companies with comments and competitions.
The ideal is to provide high quality content when social sites are at their busiest, this can be scheduled days or weeks in advance. But don’t forget to take advantage of trends and relevant news stories when they do come up.
Social media has the potential to change the fortunes of any business. However many don’t take time to create a social media strategy. Sometimes a “back to basics” strategy is all you need to help you create a more targeted, efficient strategy for your business.
For marketing advice specific to your business, get in touch and speak with a marketing specialist on 01858 374 170 or email info@idealmarketingcompany.com
