Although we are all facing Covid-19 together, every company is facing a unique challenge in terms of what the crisis means for them individually. While some businesses such as cafes have had to close completely, others like local food shops have been forced to...
Crisis Communications
Communicating in a crisis – week 5 – managing a consistent brand experience online
This week we welcome brand expert and Canva Queen Marie-Louise O'Neill to discuss all things managing your brand online to provide constructive actions and resources to help you manage your brand at this time. The webinar includes: What is a brand? Why is it...
Communicating in a crisis webinar replay – Week 4 – getting insight from data
Do you struggle to demonstrate the value of your digital marketing activities to your managers, board, or even to yourself? Good marketing is crucial to the success of a business, but without proof that it’s good, it can be hard to get the budget or buy-in from your...
Communicating in a crisis webinar replay – week 3 – managing your online reputation
Are you struggling to manage your reputation, respond to comments from competitors and build a positive feeling on social media? You're in luck, as this webinar covers 'Managing your reputation online' with Social Media Expert Laura-Anne Williams. We cover: Reviewing...
Communicating in a crisis webinar replay – week 2 – knowing your target market
Week 2 delves into understanding your customers better so that you can generate a better marketing plan, sales plan and engage with them best during the COVID19 crisis with guest contributor Julie Futcher from The Sales Manager. Register for future webinars in the...
Communicating in a crisis webinar replay – week 1 – getting your message right
The first free seminar in the series will focus on what messages you should share, where and how, supported with practical examples. Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop....