Delegating Skills When you first founded your company, in its early days, it was – and had to be - all about you. You were the one making all the calls. Would the website be done without your say so? No way. Would anything be posted on your social media without your...
The local media can be a very powerful marketing tool. As a marketing and PR agency with many customers in the Market Harborough area, we have worked hard to develop good relationships with local media organisations such as the Harborough Mail, Active magazine and Hfm...
Many people think that as a marketing and PR company, if we want to get a client featured in the media we just write a press release about something interesting that has happened in the organisation. However, a press release isn’t always the best way to get your...
Marketing services for schools There was a time when schools were a division of the local authority. Any decisions, from photocopiers to supply staff were centrally controlled from a central budget. The opportunity to sell into a school was very limited. Even...
There is an old adage in business that it is more expensive to win a new customer than to retain an existing one. This isn’t to say that you shouldn’t try to attract new customers, it just shows that creating customer retention should receive as much effort as...
If you have read my previous article on why professional services firms need digital marketing, you will know that more and more people are using the internet to find a solicitor or accountant. You will also know that the world of professional services is continuously...
Marketing for architects In the UK, around 60% of architects work in an architectural practice, often in a small team. Around 20 per cent of architects operate as sole practitioners. So due to time constraints, tight budgets or limited knowledge of the subject,...
The way that a marketing campaign or communication is traditionally targeted is by dividing content into above the line and below the line advertising. Not sure which is best for your business? Here is some important information to help you decide. What are they?...
Watching the tribute shows to people that passed away in 2016 – and there were plenty of unique and iconic figures who are no longer with us – something struck me. The one thing that many of these people had in common was their distinctive qualities. Without a doubt,...
Marketing ideas for accountants. Marketing for accountant is different from marketing to many other sectors. Why? Because nobody chooses or switches accountants on a whim. It’s not a ‘fun’ purchase like going out for meal or buying new clothes. People take their time...
