What is a marketing channel? Let’s get the basics out of the way, so that we’re all on the same page and know what we’re referring to: A marketing channel is a tool that helps companies distribute information about products and sell them to the target audience....
This post is the first in a four-part series on Creating a Marketing Plan, which will include: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements So let’s kick off with goal setting and using these goals to drive your...
Last night I watched Tim Minchin, the comedian and musician live. I've been following his work for years, and it didn't disappoint. But what I didn't realise until last week was that Tim had taken a ten year break from comedy, and this is his 'comeback tour'. Ten...
Since taking over The Ideal Marketing Company in January 2019, it's fair to say I've been on a steep learning curve. While I have worked in marketing for years, most of my learning and development in my previous senior position at Ideal was around marketing trends and...
Ideal Marketing Company MD Jess Shailes takes a look at how tough decisions can lead to exciting new opportunities. We're no strangers to change at the Ideal Marketing Company. In four years, we’ve had four MDs, been through a change in ownership and removed and...
We are open for business Following guidance from the government, the team at The Ideal Marketing Company are now working remotely to ensure the health and safety of staff and customers. In every other way, it’s business as usual. As a client of Ideal Marketing, you...
Do you get confused by all of your marketing options? Do you feel your website needs a refresh, you should be spending more time on Linkedin, and don’t even get started on your email newsletter and blog? You’re not alone – the most common theme we see with new clients...
On December 11th, our MD Jess Shailes ran a careers workshop designed to help inspire young people who have not had the same access to education and career opportunities as many of their peers. The event was attended by ten young people aged between 16 and 24 years,...
On Friday 13th September search marketers from all over the world flocked to the sunny British coast to experience Brighton SEO. The conference started life as a conversation in a pub and has grown into a twice-yearly event where search marketers can go to get...
Whether you call it an alt tag, alt attribute, alt text, or something else entirely, the alt tag is a crucial part of any website’s code when it comes to staying accessible and optimising your images for SEO. We’ve taken a quick 5 minute dive into everything you need...
