The team at Ideal showing support for the 2020 'Big Give' campaign

On December 11th, our MD Jess Shailes ran a careers workshop designed to help inspire young people who have not had the same access to education and career opportunities as many of their peers. The event was attended by ten young people aged between 16 and 24 years, who receive ongoing support from TwentyTwenty, an East Midlands-based charity. The organisation was set up to help disadvantaged and disengaged young people unlock their potential in order to complete their education and ultimately find suitable and fulfilling employment.

Developing confidence and learning skills

In her session, Jess introduced the marketing industry to the young people as a possible route for them to take in their careers. She stressed the fact that although marketing qualifications are available, the industry involves a wide range of skillsets and expertise and that in this evolving industry, curiosity and a commitment to continued development can be as important as formal qualifications.
The attendees were split into groups in order to work on a campaign where they were responsible for picking a product then choosing what customer messaging and media channels to use. Afterwards they were asked to reflect on which parts of the activity they enjoyed most and which they found the most challenging.

Sharing expertise in the local community

Jess really enjoyed her session with the young people, saying, “It was a great session and I appreciated the opportunity to be invited as one of TwentyTwenty’s regular careers speakers to get the message across that marketing is an industry with something for everyone. As local professionals, I believe we have a responsibility to act as positive role models for young people, particularly for those who have not had the same support and opportunities that many people take for granted. Anything we can do to help shape their ambitions by showing them what’s involved in different industries and how they might fit into that, can only be a good thing.”

Making Christmas brighter

The event coincided with TwentyTwenty’s Big Give campaign, which reached its target of raising £10, 000 to give disadvantaged young people the Christmas they deserve, including a Christmas dinner and a wrapped present to the value of £25. The Ideal Marketing Company helped reach this target by swapping secret Santa presents for a donation to the campaign.

Empowering others in 2020 and beyond

The organiser of the event Alice Clapton was delighted with how the day went, saying, “Outcomes for the young people we work with improve significantly when they are given the opportunity to have meaningful encounters with business people from the community. Experiences like these are valuable to the young people who come through our doors as they inspire young people to gain the qualifications, skills and confidence they need to be work-ready. Jess’ session gave students a great insight into the world of marketing.”

A full-service marketing agency in Market Harborough

To find out more about how The Ideal Marketing Company can help you reach your goals in 2020, please call 01858 374 171.
More information about TwentyTwenty including details of the charity’s #TwentyTwentyin2020 campaign can be found at

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