All social media profiles give you a chance to promote your business in the way that you want to be seen - you get to control all of the content, and you can make it as detailed or as vague as you like. However, many people and businesses forget to keep their...
A brand is the name, logo, design, term or any feature that identifies one company from another. Your brand identity represents you and your values as well as what consumers feel when they think of your business. Regardless of a business’s size, it needs a brand...
As we approach the kick off to UEFA Euro 2016, brands are taking advantage of the highly anticipated event by engaging fans with their latest campaigns. Unsurprisingly, football has been found to be the UK’s most popular sport. So it also comes as no surprise that...
Have you been paying attention to your inbox recently? If so, chances are you'll have noticed that emojis are showing up more and more frequently – most notably in email subject lines. Trying to compete for opens and clicks in a crowded mailbox can be a tough task....
It is an undeniable fact that media exerts an enormous amount of power and influence over businesses. Good PR is capable of harnessing this power, and it is a cost effective way of getting your company noticed. The secret to superior PR is the planning and thought...
Social media campaign Sport England’s ‘This Girl Can’ social media campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to...
Sport England’s ‘This Girl Can’ campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to ‘inspire women to wiggle, jiggle, move...
For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that’s just the start. A timely story about your company can gain good coverage in trade, local and...
Fashion first for Buckinghamshire boutique A Buckinghamshire fashion boutique will be stocking an Italian fashion brand for the first time this season. Doyles of Woburn Sands will be adding the MSGM brand to their portfolio of designers as part of their Autumn/Winter...
If you have never seen what a news release looks like, you might find this information helpful. Just like the human body needs bones to support us, a news release has a definite structure to support it. This shap is something that your release should always...
