Fashion first for Buckinghamshire boutique

A Buckinghamshire fashion boutique will be stocking an Italian fashion brand for the first time this season. Doyles of Woburn Sands will be adding the MSGM brand to their portfolio of designers as part of their Autumn/Winter collection. The first part of this collection is available now at Doyles, with additional pieces being added throughout the coming months.

Set up in 2008 and led by designer Massimo Giorgetti, the MSGM brand has become a firm favourite with the fashion elite. The latest collection features bold firework displays and digital floral patterns on garments, including a mixture of fabrics such as leather, tweed and jersey with lace and metal trimmings.

“We are very excited to be stocking such a prestigious collection at our boutique,” comments Melissa Garfield, manager of Doyles in Woburn Sands. “The 2012 MSGM collection is full of colour, quirky prints and embellishments which our customers are going to love. There are some really stand out pieces in the collection; some of my personal favourites include a rose printed shirt which is just beautiful, and also a fabulous knitted dress, which would work so well for many occasions.”

Also a DJ, Massimo Giorgetti released his first collection in 2010 and was named as one of the best emerging collections by Vogue Talents. Giorgetti himself was celebrated as one of the best revelations of the year 2010 by Vogue Italia’s “Who’s on next?” competition.

Doyles is the first fashion boutique in Buckinghamshire to stock MSGM and is only one of a handful of independent retailers in the country who are able to offer MSGM this season.  Based on the High Street in Woburn Sands, the boutique has also been recognised in the top 100 boutiques outside London by Vogue magazine. Specialising in contemporary, designer womenswear, Doyles also has a second store in Market Harborough in Leicestershire.

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