Marketing that makes a difference

What are you looking for? 

Whether you want to generate more enquiries, convert more sales or retain more customers we can help you using proven and ethical marketing strategies.

more leads

Are you looking to increase web traffic, incoming enquiries, or sales calls/appointments?  

Better return on investment

Not sure if your current marketing activities are working, or where to focus your marketing budget? 

Extra help for your inhouse marketing team

Perhaps you’re looking for a specialised skill or need an extra marketing brain to support you. 

Help with a specific project or campaign

Are you a new business or do you have a new product or event coming up? We can help you launch. 

Tips & Resources

Interested in regular marketing insights that will help you shape your marketing efforts? 

Why the Ideal Marketing Company?

The Ideal Marketing Company is a full-service marketing and PR agency based in Leicestershire. We are a team made up of experts in different fields, which means you receive high quality marketing using the latest techniques, at a fraction of the cost of hiring an in-house specialist.

You can also rest assured that we only ever carry out ethical marketing practices and deliver high quality work. This means that you see long-term results and will only ever invest in marketing that makes a difference to your bottom line.

How we work

1. Plan:

Your marketing should always support your business goals. That’s why we start by learning about your company, customers and competitors. This lets us see the most effective way to reach your target market and build a plan based on this.

2. Implement:

Your marketing plan will then be carried out by our team of specialists, providing you with as little or as much support and input as you require. You will get a dedicated account manager who will get to know your business and keep you updated.


3. Report and refine:

It’s important to know the results that you’re getting from your marketing spend, which is why we send you regular reports. By examining the results, we can also determine how to improve your strategy going forward.

Would you like help to achieve more with your marketing?

Every business is different. That's why we offer a no obligation marketing consultation, at a time that suits you, to discuss your goals, challenges and current marketing, so that we can give advice tailored to your organisation.

Marketing & PR services

Ideas work best when you have a plan and marketing is no different. The most effective strategies combine different aspects of the marketing mix. That’s why businesses come to us. With specialists in all service areas, we can offer as much or as little support as you need within each area, including:

Marketing Strategy

See long term success with a marketing strategy built around your customers and business goals.

Marketing Workshops

Brush up on your marketing skills with one of our regular marketing workshops or seminars.

Digital Marketing

Build your online presence with digital marketing campaigns driven by data and research to get results.


Grow your brand and customer base with exposure in top publications, newspapers, and local radio.


Win over website visitors and readers with high quality copy that converts browsers into customers.


Make the right impression on customers with beautifully designed and built websites that convert.


Grow your visibility in search engine results with a research-backed Search Engine Optimisation strategy.

Social Media

Build your brand’s online presence and customer engagement with creative social media campaigns.


Catch your audience’s eye with engaging design for websites and collateral, from concept to print.

Direct Mail

Reach a whole new consumer base or connect with existing customers with tried and tested direct mail.

Email Marketing

Keep your customers engaged with perfectly worded and designed email marketing campaigns.

Case studies

At the Ideal Marketing Company we have proven experience working across a number of sectors, including hospitality, finance, property, legal, construction and recruitment. See how we’ve helped our clients grow:

Latest insights

Expert views on the latest and greatest in marketing

Latest insights

 Expert views on the latest and greatest in marketing

The Ideal Marketing Company makes a permanent move to remote working

The Ideal Marketing Company makes a permanent move to remote working

When the pandemic hit in March 2020, like many businesses, all staff at The Ideal Marketing Company started working from home. Nearly a year on from these circumstances that were initially forced on us and so many others overnight, and after carefully weighing up the...

Our top fifteen blog posts in 2020

Our top fifteen blog posts in 2020

As we come to the final weeks of 2020, we're looking back at what has been an exceptional year. It's good practice to review your website stats regularly, but particularly at the end or beginning of each year, to inform your future content strategy. It's...

The gift of giving, this Christmas

The gift of giving, this Christmas

Gratitude for the work Considering the year we’ve all had, we’re thanking our lucky stars to not only be surviving but thriving, with exciting things coming in 2021. It’s all made possible by the clients who’ve worked with us on projects and an ongoing basis through...

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