Marketing that makes a difference

What are you looking for? 

Whether you want to generate more enquiries, convert more sales or retain more customers we can help you using proven and ethical marketing strategies.

more leads

Are you looking to increase web traffic, incoming enquiries, or sales calls/appointments?

Better return on investment

Not sure if your current marketing activities are working, or where to focus your marketing budget? 

Extra help for your inhouse marketing team

Perhaps you’re looking for a specialised skill or need an extra marketing brain to support you. 

Help with a specific project or campaign

Are you a new business or do you have a new product or event coming up? We can help you launch. 

Tips & Resources

Interested in regular marketing insights that will help you shape your marketing efforts? 

Why the Ideal Marketing Company?

The Ideal Marketing Company is a full-service marketing and PR agency based in Leicestershire. We are a team made up of experts in different fields, which means you receive high quality marketing using the latest techniques, at a fraction of the cost of hiring an in-house specialist.

You can also rest assured that we only ever carry out ethical marketing practices and deliver high quality work. This means that you see long-term results and will only ever invest in marketing that makes a difference to your bottom line.

How we work

1. Plan:

Your marketing should always support your business goals. That’s why we start by learning about your company, customers and competitors. This lets us see the most effective way to reach your target market and build a plan based on this.

2. Implement:

Your marketing plan will then be carried out by our team of specialists, providing you with as little or as much support and input as you require. You will get a dedicated account manager who will get to know your business and keep you updated.

 

3. Report and refine:

It’s important to know the results that you’re getting from your marketing spend, which is why we send you regular reports. By examining the results, we can also determine how to improve your strategy going forward.

Would you like help to achieve more with your marketing?

Every business is different. That's why we offer a no obligation marketing consultation, at a time that suits you, to discuss your goals, challenges and current marketing, so that we can give advice tailored to your organisation.

Marketing & PR services

Ideas work best when you have a plan and marketing is no different. The most effective strategies combine different aspects of the marketing mix. That’s why businesses come to us. With specialists in all service areas, we can offer as much or as little support as you need within each area, including:

Marketing Strategy

See long term success with a marketing strategy built around your customers and business goals.

Email Marketing

Keep your customers engaged with perfectly worded and designed email marketing campaigns.

Digital Marketing

Build your online presence with digital marketing campaigns driven by data and research to get results.

PR

Grow your brand and customer base with exposure in top publications, newspapers, and local radio.

Copywriting

Win over website visitors and readers with high quality copy that converts browsers into customers.

Websites

Make the right impression on customers with beautifully designed and built websites that convert.

SEO

Grow your visibility in search engine results with a research-backed Search Engine Optimisation strategy.

Social Media

Build your brand’s online presence and customer engagement with creative social media campaigns.

Latest insights

Expert views on the latest and greatest in marketing

What do you want to change before 2022 arrives?

What do you want to change before 2022 arrives?

This summer we’ve gone through another change here at The Ideal Marketing Company, or to be more precise, I have. After the company went permanently remote in January this year, after learning we could comfortably work that way as a result of the pandemic, I got...

Understanding your audience to get the edge over the competition

Understanding your audience to get the edge over the competition

Building on customer personas Our last post left off at the stage of using avatars or customer personas to understand your target audience’s demographics and professional attributes. Once you have completed this important stage, the next step is to engage with these...