Marketing Insights
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Our most recent marketing posts
How do business-to-consumer vs business-to-business consumer values differ?
https://youtu.be/ifUcnHF4W90?si=qB_kZMRbRosEpDGW Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Everyone watching this video is a consumer, but your main buying experience might be in a business-to-consumer context, like purchasing groceries,...
What is the relationship between value and what customers are willing to pay?
https://youtu.be/rayE5ejnQbo?si=1cmCp0erfatBSTGy Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? What is the connection between value and customers' willingness to pay? The answer lies in perception. Value encompasses a product or service's...
Do you understand what your audience values about you?
https://youtu.be/3YezkUhqrrg?si=gVhH4xpbAZbuNmHo Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Do you understand what your audience values about you? When something is described as 'good value for money' do you know what they mean? What a...
Is it ethical to use nudge theory in your marketing?
https://youtu.be/vg5RAyRI2r8?si=Yp5CVEFa2GbM5cY1 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Is it ethical to use nudge theory in your marketing? Nudge theory preserves choice and promotes positive action, but who defines 'positive action'?...
Is scarcity the missing element in your marketing toolbox?
https://youtu.be/csq0l7PyFqE?si=GaIQVnCq-Hiz-1Md Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Is scarcity the missing element in your marketing toolbox? We've all seen offers on limited-availability products that prompt quick purchases out...
Are you leveraging social proof to convert customers or is it backfiring?
https://youtu.be/tD75_Jd-a5M?si=P90STNfNau9zqXzl Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you leveraging social proof to convert customers or is it backfiring? You've heard it before – testimonials, reviews and case studies are good...
Is anchoring working for you or against you?
https://youtu.be/Tkxcx8_alLE?si=dUUDqIRJeCfH27tx Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Is anchoring working for you or against you? In this mini-series on Nudge Theory we're looking at anchoring this week and believe it or not, you...
Are you being nudged? An introduction to nudge theory in marketing.
https://youtu.be/Az5Il1U6iHo?si=3cl9moul-qyfgA8s Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Are you being nudged? Most likely, the answer is yes, many times a day, but you probably don’t even know! Nudge Theory is a behavioural science...
How can you use fear in messaging without losing credibility?
https://youtu.be/MjEQofiS83Q?si=sxEeKk3YYAHebWTK Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Can you use fear in messaging without losing credibility? Fear-based messaging reminds consumers of negative feelings like frustration-based...
Do you know how to use frustrations in your marketing? Transforming negative experiences into marketing wins.
https://youtu.be/U7yU-srGKws?si=f84JnHSr3YijHsh0 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Humans constantly seek solutions to everyday frustrations and strive to enhance their lives, often willing to pay well for quick fixes....
