Marketing Insights
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Could you use audience behaviour to target prospects?
https://youtu.be/dXAdxlWQUVw?si=_O2-JacfzQEmeV5e Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Could you use audience behaviour to target prospects? Behavioural targeting is all about shaping your digital marketing strategies around what your...
What are psychographics and how can they help you target your customers better?
https://youtu.be/ksCO1UWj0_U?si=uCNzh--_IjMoRhBs Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? What are psychographics and how can they help you target your customers better? Psychographics dive into the psychological side of consumer...
Do you know the demographic details needed to describe your audience?
https://youtu.be/cxIH7_KuLhI?si=kOTwfGkDimS1Gb6h Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the demographic and firmographic details needed to describe your audience? Demographics cover the traits of a population and are a...
Do you know enough about your audience to target them?
https://youtu.be/XoViWiGar_c?si=Hv3LSFPU4phb1xAn Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Do you know enough about your audience to target them? This month, we're diving into customer and prospect targeting, focusing on tailoring your...
Are your email marketing campaigns being delivered? How to improve email marketing delivery rates.
https://youtu.be/gRqgWCLE-Fk?si=V21NlrwXcmwIZBb8 Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Are your email marketing campaigns reaching your audience? There is no point in writing a superb subject line and email content if the email...
Are your emails falling at the first hurdle? How to craft click-worthy email marketing subjects.
https://youtu.be/FEMKKAqwM8Q?si=gdMgDt65Q4O-wV2L Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are your emails falling at the first hurdle? The email subject line is crucial for increasing open rates. Here are some insights from Mailchimp...
What is the optimal length and frequency for email marketing?
https://youtu.be/gXJkgHtnwRk?si=MXeXUKJTlULBNBuj Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? How much is too much when it comes to email marketing? If you're thinking about starting a new regular email, you'll need to decide the frequency...
Which email metrics should you focus on?
https://youtu.be/TGv0Rho0Gbw?si=_Tke7SZ8g0309pAA Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Which email metrics should you focus on? While the important metrics may vary based on your specific email marketing objectives, the following are...
Could segmentation make your email marketing efforts more effective?
https://youtu.be/noOUGTgCM9Y?si=5vfM1__UcSrS7HLz Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Could segmentation make your email marketing efforts more effective? If you regularly send marketing emails, segmentation can boost engagement,...
Do you measure what matters?
https://youtu.be/ryBGSrIJAU0?si=RLVHmT1wybywt80v Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Do you measure what matters? Digital marketing lets us track many aspects of the customer journey. But with so much data, how can we focus on what...
