About
Trusted Since 2003
Our Mission
“Eliminating marketing overwhelm to connect businesses with their IDEAL customers.”
Marketing is often misunderstood. Many businesses see it solely as promotion, overlooking its vital role in shaping products, services, and even hiring decisions. It’s often perceived as complex and unfocused, leaving business owners unsure of how to proceed.
At Ideal Marketing, we simplify the process by bringing clarity and strategy to the forefront. By focusing on the essentials, understanding your audience and defining your value, we transform marketing into a powerful tool for growth.
Our Vision
“Customer-focused, value-led marketing.”
The vision is to revolutionise how small business owners perceive and approach marketing, helping them recognise their true value and break free from chasing the latest fleeting technology trends.
Smaller businesses often miss the basics, focusing instead on tactics that rely on luck. We provide insights usually reserved for larger companies to level the playing field and help small businesses create smarter, more effective marketing plans.
Our Values
Clarity
Marketing should be transparent and understandable, not overwhelming or confusing. Ideal Marketing simplifies complexity to help businesses make better decisions.
Empowerment
Clients are given the tools and insights they need to take control of their marketing efforts confidently. Ideal Marketing believes in the power of partnerships and a collaborative approach – doing it with clients, not for them.
Curiosity
Marketing isn’t about following trends blindly; it’s about asking the right questions, testing, and learning to find what works. A curious mind that is open to learning has a better chance of success.
Evolution
Businesses and marketing strategies must adapt. The brand encourages continuous refinement and growth, transforming and optimising with each iteration.
Wisdom
Practical experience is key. Ideal Marketing provides strategic solutions based on real-world success, not theory. In wisdom, we demonstrate authority and expertise, respecting one another’s experiences.
From Confusion to Clarity:
Solve your Marketing Puzzle
How we help you succeed
Customer Insights
Uncover what your customers really value so you can charge more and stand out from the crowd.
A clear plan
No more scattergun approach. We create an actionable marketing or advanced content plan tailored to your business.
Ongoing support
Whether you want us take your content marketing off your hands or coach you through the process, we have the right solution for you.
Customer Insights
Uncover what your customers really value so you can charge more and stand out from the crowd.
A clear plan
No more scattergun approach. We create an actionable plan tailored to your business.
Ongoing support
Whether you want us to implement your content marketing or offer coaching we have options to support.
Our orange origin story
You may have noticed our logo is orange and purple and there is a very good reason why. Read our rather orange origin story to discover the story behind our branding.
