Marketing Insights
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Our most recent marketing posts
Why should you bother to segment your audience?
https://youtu.be/Ze0qQsPtbo4?si=vBQrtE8BmbQETPDV Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Why should you bother to segment your audience? Many marketing and business practices are considered essential, but following textbook best...
How does your market position impact your marketing?
https://youtu.be/3foIBQmVYG8?si=5l_ehtaKpbkg3Hn- Run time: 46 seconds Prefer to read this week's Ideal Marketing Minute? How does your market position impact your marketing? Once you’ve picked a market position, you need to make sure all of your marketing reflects...
What does your Market Position mean to your customers?
https://youtu.be/DucMejhvsTA?si=7GTmwHzgf0tnuBPM Run time: 45 seconds Prefer to read this week's Ideal Marketing Minute? What does your Market Position mean to your customers? In the last few videos, we've been talking about the basics of brand positioning in the...
Do you know the three levels of brand positioning?
https://youtu.be/nrUJRGZcZKQ?si=qWd8cUF_jJaWIVx9 Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the three levels of brand positioning? The first is Comparative Positioning. This takes your product and service and compares it to...
Have you taken a position in your marketplace?
https://youtu.be/FsH3az-XU8c?si=qzryjZdhpGr1IDyD Run time: 47 seconds Prefer to read this week's Ideal Marketing Minute? Have you taken a position in your marketplace? Whether you've consciously committed to a position or not, your audience has a perception of where...
Does your website bring your marketing together?
https://youtu.be/pKUZ0siOu6Q?si=QXvthn81WiBtOu16 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Does your website bring your marketing together? Your website could feature heavily at different points of your marketing funnel but awareness of...
Is your social media marketing working?
https://youtu.be/6IYfbP0xzAM?si=rfsuNMvbksHHDITI Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Is your social media marketing working? We often get this question when people are expecting brand new customers from their organic social media...
Why is email marketing important for your business?
https://youtu.be/FLgGvf2vwPw?si=ibRjDp7dLY58kRwT Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Why is email marketing important for your business? Put simply, it’s the best way to build and maintain a relationship with a potential customer,...
When should you use PR?
https://youtu.be/FR7OBp4dWmE?si=NI8x_EWCOT2_qARY Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? When should you use PR or Public Relations? This month, we're looking at the role that different marketing channels play in your marketing funnel....
What is omnichannel marketing and why should you care?
https://youtu.be/38_ISf3IbUs?si=QZrzgd8SXP2HY1P3 Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? What is omnichannel marketing and why should you care? Have you heard of omnichannel marketing? It's a customer-centric approach in which all...
