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Marketing is all about reaching the right audience with the right message in order to increase your return on investment. But although that may sound simple, it can be difficult to know where to start. That’s where our free marketing event at the Leicester Business Festival comes in.

The three-hour seminar ‘How to create effective customer-centric marketing plans’, is taking place on Wednesday 6th November from 2-5 pm at the King Richard III Centre in Leicester. Led by Ideal’s MD and Head of Digital Marketing Jess Shailes, the event is aimed at business owners, managers and marketers looking to create customer-focused marketing plans to drive growth.

Putting the customer at the heart of your marketing strategy

“Lots of the companies that we come across have many ideas about what they should be doing with their marketing but are confused because it feels like everything is important and it’s hard to know where to start,” Jess explains. “When working with clients, we often begin by getting back to basics: focusing on knowing and understanding the customer and using that knowledge to drive the creation and implementation of effective marketing plans.”

Unlocking the power of personas

The interactive workshop will take delegates through the process of grouping and defining different customer groups into ‘personas’ as the crucial first step in developing a marketing strategy that supports business goals and yields a positive return on investment. Delegates will have the opportunity to create up to six personas and learn how to prioritise and build them into a comprehensive marketing plan.

Jess explains: “The aim is to give delegates a practical strategy that they can use within their own business as well as documentation which can be used again and again; to build a marketing plan as well as identifying key marketing channels, messages and campaigns.“

A welcome return to the Leicester Business Festival

Jess is returning to the Leicester Business Festival after running a successful seminar on ‘How to Measure Digital Marketing Success’ in 2018. As a seasoned speaker and trainer, Jess draws on over a decade’s experience at the cutting edge of digital marketing to help professionals create marketing strategies that will help them achieve the all-important aim of generating more enquiries, converting more sales and retaining more customers.

“I’m delighted to be returning to the Leicester Business Festival,” says Jess. “As always it promises to be a brilliant opportunity for businesses to share expertise and learn new skills.”

Book your place today

The ‘How to create effective customer-centric marketing plans’ seminar will take place on Wednesday 6th November from 2-5pm.  Refreshments will be provided and entrance includes access to the Richard III Visitor Centre.  Entry is free but delegates must register on the Ticketleap page by searching for ‘Ideal Marketing Company’ or clicking on the link.

The Leicester Business Festival runs from October 28th – November 8th.  With over 100 events planned, it is the region’s largest business event. See www.leicesterbusinessfestival.com for more information.

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