https://youtu.be/YySnNyPKGZ4?si=H71PLiGL2gEuq6QB Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? What is content marketing and why should you care? Content marketing puts your marketing efforts on auto pilot, and attracts pre-qualified leads....
https://youtu.be/WdD7fwQq3VQ?si=B8S5dLgfZVKXjkQD Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Should you engage in seasonal marketing? or skip the hype? Today is the 1st of December and, amidst the bombardment of messages about Black Friday,...
https://youtu.be/naHwcV9fuOg?si=LQ2p48BcRPA1Iacb Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Could a messaging framework help convert your insight into action? Over the last few videos, you should understand so much more about your ideal...
https://youtu.be/TUR8Jp-W56w?si=fIRRLeX4Fqa5V8-h Run time: 48 seconds Prefer to read this week's Ideal Marketing Minute? Do you want to create a magnetic customer appeal with your marketing? A lot of marketing training and conversations nowadays are around...
https://youtu.be/BmgFD9tEhP4?si=bF_K1263zEEzQZdg Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Do you need to niche or could you just target your audience? Let's start by distinguishing between the two: With targeting, you focus your...
https://youtu.be/nrUJRGZcZKQ?si=qWd8cUF_jJaWIVx9 Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the three levels of brand positioning? The first is Comparative Positioning. This takes your product and service and compares it to...
https://youtu.be/FR7OBp4dWmE?si=NI8x_EWCOT2_qARY Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? When should you use PR or Public Relations? This month, we're looking at the role that different marketing channels play in your marketing funnel....
https://youtu.be/z2UobrTzGQE Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you being misled by vanity metrics? Not all marketing measurements are created equally, which is why it's worth understanding the difference between a vanity and a...
https://youtu.be/iYbencfmh5s Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Do you measure the effectiveness of your messaging? Even if you feel like you've infused what your ideal customer wants in your messaging, the same messaging won't...
https://youtu.be/NcM9CKLLAlw Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the ingredients you need for a great sales page? Writing a sales page means taking your audience on a journey where by the end of it, they're sure...
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