It’s completely reasonable to expect a return on money that goes out of your business, especially when it’s not a cost of doing business or mandatory to the running of your business. That’s why we demonstrate results wherever we can to our clients, using regular...
Earlier this month, we saw the greatly anticipated influx of Christmas adverts broadcast to our screens. As typical of the last year or so, there were mixed reviews of and reactions to usual contenders. But, this year (2020) there was a newcomer on the scene. First...
Getting your website right is crucial if you want to attract visitors and ultimately customers. Your design and logo are the first thing that people notice when they click on your landing page, but don’t forget that the words you use are also a key part of your...
The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...
While many businesses are relying on digital marketing alone, most estate agents are aware of the value of also using attractive print media to market their business and ultimately sell properties. Just like a website, the branding used in a estate agency brochure can...
Ideal’s MD Helen Campbell has some thoughts on how colour can influence customers and potential clients. When redecorating the Ideal Marketing meeting room recently, we decided to repaint the rather drab magnolia walls in one of our brand colours. As these are orange...
Do you want happy customers? That may seem like a silly question, but in order to get them you need to remember that people buy benefits not features. This is why it's essential to develop a Unique Selling Benefit (USB) that will instill brand loyalty and keep your...
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