Apr 8, 2022 | Digital Marketing, Marketing planning, Marketing strategy
This post is the first in a four-part series on Creating a Marketing Plan, which will include: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements So let’s kick off with goal setting and using these goals to drive your...
Mar 15, 2022 | Customer targeting, Digital Marketing, Marketing strategy, Messaging
The most significant barrier we see to good quality marketing is that businesses don’t know who their ideal customers are or understand what they want. Identifying your ideal customer helps to support your business goals and objectives better. Your marketing is...
Mar 15, 2022 | Digital Marketing, Marketing planning, Marketing strategy, Working with an agency
Like any other investment in your business’s growth, marketing comes at a cost. So, before you commit to any marketing activity, you need to get a clear idea of what your marketing budget should be. Here’s how to make a marketing budget plan that works for...
Feb 3, 2022 | Content marketing, Marketing strategy
“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” David Beebe, branded content producer Recently, while working on improved content marketing packages, I’ve been thinking and talking a lot about how content...
Jan 13, 2022 | Content marketing, Digital Marketing, Marketing strategy
If you read the title of this blog, you may think I’m being very unprofessional talking about drinking in an article that should be about business and marketing. But I’m not talking about an alcohol-induced hangover; I mean the type where we’re carrying...
