Posts by Jessica Shailes
<p class="et_pb_member_position">MD & Head of Digital Marketing</p>
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Jessica has worked in digital marketing for over 10 years and has watched it evolve from an experimental marketing option to an essential tool for most businesses. She is driven to help businesses achieve their objectives using the best digital marketing resources available and recognises that each business is different. Jessica devours the latest news about digital marketing and is constantly learning in order to stay ahead of the trends for clients.
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Feb 25, 2020 | Branding, Digital Marketing, Marketing Strategy
It’s completely reasonable to expect a return on money that goes out of your business, especially when it’s not a cost of doing business or mandatory to the running of your business. That’s why we demonstrate results wherever we can to our clients, using regular...
Jan 7, 2020 | Blogging, Marketing, SEO
I’m writing at the end of the first week of 2020 and it’s a been a big planning week for all of us at Ideal. A big part of our plans for 2020 involve reviewing what is already popular, doing more of what works and changing what doesn’t. Our website...
Aug 28, 2019 | Content marketing, Marketing, Web design
Do any of these scenarios feel familiar? Your website has been around for a few years and you think its time for a refresh You’re not sure how your website stacks up against the competition Your website isn’t generating leads or sales You’re being charged for work on...
Oct 8, 2018 | SEO, Web design
Google turned 20 two weeks ago, and while it is surprising to some that Google has been around for so long, I’d struggle to imagine going through a day without using one of its products. Most of these products are heavily relied upon, taken for granted and ‘free’. As...
