Sep 8, 2022 | Digital Marketing, Marketing Planning, Marketing Strategy, Messaging
What is a marketing channel? Let’s get the basics out of the way, so that we’re all on the same page and know what we’re referring to: A marketing channel is a tool that helps companies distribute information about products and sell them to the target audience....
Jul 29, 2022 | Digital Marketing, Marketing Planning, Marketing Strategy, Working with an agency
You’ve decided to work with a marketing agency and picked the right one for you. So now what? You will go through an onboarding process which will often involve: Meeting relevant members of the team, including your account or project manager. Creating a project...
Jul 1, 2022 | Digital Marketing, Email marketing, Marketing Measurements, Marketing Planning, Marketing Strategy, SEO, Social Media
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
Jun 8, 2022 | Digital Marketing, Marketing Planning, Marketing Strategy
This is the third in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Our first and second posts in this series focused on identifying the business goals...
Apr 29, 2022 | Digital Marketing, Marketing Strategy
This is the second in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Review the previous post if you’ve missed it and want to go back. In this...
